Butterball, LLC Recognized by Raleigh Public Relations Society For Public Relations and Communications

Leading turkey producer awarded for 2010 Fresh Season campaigns. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) October 04, 2011 - Butterball, LLC and its corporate communications agency of record, Howard, Merrell & Partners, were presented two awards by the Raleigh Public Relations Society (RPRS) during the Sir Walter Raleigh Awards Banquet held Tues., Sept. 27 at the Renaissance Raleigh North Hills Hotel. The awards recognized Butterball for its 2010 Butterball Holiday Donations news release and its 2010 Fresh Season Millionth Bird events.

"Our goal throughout these campaigns was to strengthen the relationships between Butterball, our plant communities throughout the United States, and our headquarters right here in Garner," said Rod Brenneman, president and chief executive officer of Butterball. "It's an honor to receive these awards by such a prestigious group of professionals, and it validates our efforts to emphasize Butterball's role in producing healthy, wholesome turkeys in our plant communities."

During the 2010 "Fresh Season" lasting from October through November, Butterball and Howard, Merrell & Partners coordinated celebratory luncheons at the company's Huntsville and Ozark, Ark. whole bird facilities to acknowledge associates for their tireless commitment, as well as to recognize each facility's processing of its millionth whole turkey - a feat achieved in only one month's time. Coinciding with Veteran's Day, the events also honored a local hero from each plant community who was presented with their local facility's millionth whole turkey. Through these events, Butterball positively impacted employee morale and established a relationship with members of the plant communities.

Butterball was also recognized for its campaign surrounding the donation of more than 330,000 pounds of turkey to local food banks and charitable organizations located in Butterball's six plant communities during the 2010 holiday season. Communication efforts reached an audience of more than 2 million, further strengthening the relationship between Butterball and its farming communities as well as reinforcing the company's commitment to fighting hunger.

The Sir Walter Raleigh Awards annual competition recognizes exemplary work by statewide public relations and communications practices that have achieved excellence in the field from small, independent organizations to full-service agencies. To ensure an independent, unbiased winner selection, entries are judged by an out-of-state association similar in size and scope to RPRS.

About Butterball, LLC:
Butterball, LLC is the largest producer of turkey products in the United States. Headquartered in Garner, N.C., Butterball produces more than 1 billion pounds of turkey each year, and the company supplies its products to more than 50 countries. Perhaps best known for its succulent whole bird products, the company also has a broad array of offerings for deli, retail and foodservice.

As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of birds and implements recognized prevention measures to exceed food safety standards in its six plants located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration's Voluntary Protection Program.

The company's three-pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company, in particular its efforts to reduce its environmental footprint.

For more information about Butterball, visit www.butterball.com. You can also call 1-800 BUTTERBALL for answers to your most puzzling questions about turkey preparation.

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