Burble and Friends Kids Club Coming Soon to Roundy's Supermarkets

SuperEmpowering Kids to make great decisions. End Quote

Minneapolis-St. Paul, MN-WI (1888PressRelease) March 15, 2013 - Mighty Kids Media™ and Roundy's Supermarkets have partnered to bring the Burble and Friends kids club to its stores. Burble the polar bear is one of the Danger Rangers®, Mighty Kids Media's flagship brand that celebrates SuperEmpowerment™ in every child. The Danger Rangers® kids club has been implemented in many grocery retailers around the country, and this program launches in Roundy's Minneapolis area Rainbow Foods stores on March 16. The remaining Roundy's banners will be launching later this year.

Danger Rangers® award winning cartoons help to educate children and enable them to make better decisions. The brand includes an extensive library of television episodes, music, story books, activity books, educational curriculum and an interactive website for children ages 3 to 11. Danger Rangers® airs on This TV on Saturday mornings. Check your local listings for show times and channel.

"Mighty Kids Media is passionate about educating children as well as supporting parents, caregivers and educators." Says Chris Smith, CEO of the NC-based marketing firm. "We realize their job is a tough one and are committed to provide tools to support their efforts."

Children will receive a gift upon sign up for the kids club including a membership card, Danger Rangers wristband, and temporary tattoo. They will also get a free sticker each time they visit a store and show their kids club membership card. Additional benefits include two free Roundy's cookies on their birthday, a monthly e-newsletter, a seasonal activity magazine, access to the interactive website and coloring contests.

New signage can be found in each Rainbow Foods location with information on the Danger Rangers®. On some of these signs, store guests will find a quick response code that can be scanned with their smart phone and view a Danger Rangers® music video instantly. This will allow children to be entertained while parents are shopping.

During the first four weeks of the kids club launch, Rainbow Foods stores will also be accepting donations for the National Center for Missing and Exploited Children. Parents can sign up their children for the club and also complete a Child ID kit for emergency situations. A complete list of dates and times this service will be available is located at burbleandfriends.com.

About Mighty Kids Media:
Mighty Kids Media was founded in 2010 and is headquartered in Charlotte, North Carolina. Mighty Kids Media is a marketing firm that specializes in children's edutainment through multi-media creation, consumer promotions and children's reward programs. Our primary goal is to impart knowledge and bring to life compelling connections between kids, confidence and SuperEmpowerment™. We celebrate the innate superpowers all children have within their self and believe today's child is tomorrow's hero. We meet this challenge by empowering children with a can-do attitude and sense of personal responsibility.

Our flagship brand is the Danger Rangers. We offer edutainment in the form of our award-winning cartoon, DVDs, CDs, activity books, storybooks, music downloads and school curriculum. This group of characters can also be found at grocers and other retail locations through loyalty programs and products on the shelf, classrooms, children's hospitals and non-profits throughout the United States.

About Roundy's
Roundy's is a leading grocer in the Midwest with nearly $4 billion in sales and roughly 18,000 employees. Founded in Milwaukee in 1872, it operates 161 retail grocery stores and 98 pharmacies under the Pick 'n Save, Copps, Rainbow, Metro Market and Mariano's banners in Wisconsin, Minnesota and Illinois. For more information about Roundy's and its banners, visit any of the following websites: www.picknsave.com, www.copps.com, www.rainbowfoods.com, www.metromarket.net or www.marianos.com.

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