Bulzi Media Welcomes Bill Collins To Advisory Board
Digital Media Pioneer to Advise Out-of-Home Audience Intelligence Firm.
- (1888PressRelease) July 13, 2010 - Newport Beach, CA - Bill Collins, a Digital Place-Based Advertising (DPA) pioneer and entrepreneur, has joined the Advisory Board of Bulzī Media, a Newport Beach firm focused on providing real-time audience measurement and metrics for the Out-Of-Home (OOH) advertising market.
Now a principal at DecisionPoint Media Insights, a digital media research firm, Mr. Collins has over ten years of experience as an industry analyst, consultant and consumer research professional within the DPA industry. He is the co-founder of aka.tv, the first international new-and-analysis publication created for the industry, and co-author of the world's first syndicated research report on Digital Signage. He has consulted for many manufacturers, network operators and service providers and played a key role in the launching of the Digital Place-Based Advertising Association (DPAA), the industry's main trade organization.
"As an advertising medium, digital place-based screen media is only as meaningful as the data which measures and verifies its effectiveness," said Mr. Collins. "Bulzi's audience-measurement technology is enhancing those effectiveness metrics... not just for the digital place-based sector, but for other media sectors as well."
"It's exciting to have Bill Collins as part of our Advisory Board," said Brent McKay, Bulzī's CEO. "His digital media and research experience is a strong fit with Bulzi's business; his insights and advice will be extremely beneficial."
About Bulzī Media
Bulzī Media specializes in media measurement technologies for Out Of Home (OOH) advertising network owners and operators. The company's Signzī product line features direct measured traffic and irrefutable proof of performance, repositioning OOH to best-in-class vs. other media choices, based on fundamental audience characterization metrics. Bulzī and Signzī are registered trademarks of Bulzī Media, Inc. For more information about Bulzī Media, visit www.bulzi.com.
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