Bruce Bommarito of Bommarito Global Travel Strategies Speaks at TravelCom

With an extensive record in international travel strategies, Bruce Bommarito is speaking this week at TravelCom, the travel industry's premiere technological conference. End Quote

Blacksburg-Christiansburg-Radford, VA (1888PressRelease) March 31, 2011 - Bruce Bommarito has long held that the United States should promote itself as a destination to emerging markets, with an emphasis on China. Speaking to TravelCom this week, Bruce Bommarito is co-facilitating a discussion on reaching the emerging market of China. In the session Bruce Bommarito highlights the impact of social media, government policies and travel trends important to any effort of presenting the United States as a travel destination to the Chinese market. Bruce Bommarito also facilitates a question and answer session covering additional information on the topic of marketing the United States as a destination for the emerging Chinese market. TravelCom is the premiere technological conference for the travel industry and only the first fifty registered were able to attend this exclusive sit down with Bruce Bommarito.

Bruce Bommarito recently resigned from his position with the U.S. Travel Association. Widely considered an expert in strategically targeting the Chinese travel market, Bruce Bommarito announced the establishment of Bommarito Global Travel Services. A former co-chair of the Tourism Export Expansion Initiative appointed by the Secretary of Commerce, Mr. Bruce Bommarito has maintained extensive positions in travel and commerce including his recent position of Executive Vice President and Chief Operating Officer of the U.S. Travel Association. Holding that position since 2007, Bruce Bommarito first joined U.S. Travel as Vice President of International Market Development. He will continue working as a Senior International Consulting Partner for the organization.

"I enjoyed my time with U.S. Travel Association, seeing many great initiatives come to fruition," stated Bruce Bommarito. He founded Bommarito Global Travel Services to bring "high level consulting services" in global travel strategies. As well, Bruce Bommarito will continue to assert his belief of promoting the United States as a travel destination to emerging markets. With his background and experience, Bruce Bommarito brings a respected voice to such topics.

During his time with U.S. Travel, Bruce Bommarito oversaw the International Pow Wow, which was the largest tradeshow for U.S. inbound travel. Prior to his work with U.S Travel, Bruce Bommarito was responsible for the tourism marketing of the state of Nevada as the Director of the Nevada Tourism Commission. While in this position Mr. Bruce Bommarito's office was the first U.S office granted by the People's Republic of China a license to market the United States as an outbound travel destination from China.

While serving at the request of United States Commerce Secretary, Bruce Bommarito helped rebuild tourism relations between Japan and the United States. He was asked to return a second time in 2006 to co-chair additional initiatives in international travel, commerce and tourism. In addition, Bruce Bommarito served on the Western States Tourism Policy Council.

In a recent CNN report Bruce Bommarito was quoted concerning U.S. citizen travel abroad. With only 30% of Americans maintaining passports, Bruce Bommarito told CNN that "Americans are comfortable in their own environment." Bruce Bommarito added that, "We're a big country, and we have a culture of traveling within the United States. When you're born and raised in a European or South Asian country, your access to other countries is much easier." Bruce Bommarito maintains that the benefit to international travel is diplomacy. "Strange ideas go away," Bruce Bommarito told CNN, "and you realize we're all similar, just with different cultures."

For more information about the TravelCom conference, visit http://travelcomconference.com/.

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