British lifestyle brand RULE set to launch RULE 'STYLE BIKES' by teaming up with iconic fashion house PPQ

RULE has joined forces with the influential and iconic fashion house PPQ to launch a strictly Limited Edition PPQ RULE Supreme 'Style Bike'. End Quote

(1888PressRelease) January 27, 2012 - RULE is an innovative British Lifestyle Brand set to launch their fashionable and extensive range of designer 'Style Bikes' in February 2012. 100 of the PPQ customized RULE Supreme 'Style Bikes' will be available to purchase via the Rules website from late march 2012, for pre-orders only.

The elegant RULE 'Style Bikes' are designed around traveling in style and comfort. Wonderfully chic with elegant frames for men and women these stylish bikes are loved by fashion shops, boutiques, lifestyle stores, art and design outlets across the country where they will be initially displayed. Already garnering interest from UK fashion designers and the style world, RULE has contemporized classic designs and employ the best of modern technology. The RULE range is set to become a permanent fixture on UK streets.

The flagship of the range is the RULE - Supreme, can be mixed and matched to suit any occasion, outfit or setting. RULE's website gives the customer the ability to design their very own, unique RULE Supreme Style Bike. RULE 'Style Bikes' are inherently stylish and set to rival all other bicycles on the road to become the must have bike on the UK streets. They are sure to top everyone's wish list.

RULE's Head of Operations is Cpt Scully RM Rtd, a Commissioned Officer in the Royal Marine Commandos, whom has managed the RM wheeled fleet in conflict zones. RULE is employing a growing team of ex-Marine Commandos to ensure each bike is not only a thing of beauty but 'Hand Built to Military Precision'. In addition, RULE has made a commitment to donate 10% of all future profits from adult bikes and accessories to the C-Group charity, which delivers practical support for injured Royal Marines, those in need and their families. The company also provides practical and occupational support, employment and self-employment opportunities to any able bodied or injured Royal Marine, whom is facing the daunting prospect of leaving the Corps.

RULE is the brainchild of entrepreneur Adam Houlding: "RULE's ethos is to bring back the sartorial elegance, comfort and high quality that seems to have been lost in modern day pedal bikes; all go-faster stripes, hydraulics, and seats you can shave with! We've received such positive feedback from all who have seen a RULE Style bike, regardless of age, they really seem to tap into today's zeitgeist. We are proud to bring a new and stylish element into the British bike and fashion industry, the RULE/PPQ partnership proves that the 'Style Bike' has arrived, in spectacular style! We are equally proud to add value and support to our Great British community both Nationally and Locally."

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