British Jewellery Retailer Fameo Going Mobile

Fameo is the first UK jewellery retailer to introduce a website for mobile devices to enable it's customers to track orders, jewellery catalogue browsing and customer support on the go. End Quote

"Jewellery that fits your phone screen"

(1888PressRelease) April 20, 2008 - UK based jewellery retailer Fameo announced the launch of the first British mobile jewellery catalogue, a new mobile service available to their growing number of loyal customers and specifically designed to allow anyone with a GPRS or 3G phone to browse Fameo jewellery offers, monitor their order status, research information and get customer service on the go. "Fameo has always focused on it's customers needs and made it a priority," said Louise Davies, Managing Director for Fameo Ltd. "Most mobile phones currently used in the UK are capable of accessing the internet to some degree and with mobile access, we are continuing the tradition of our innovative approach to putting jewellery shoppers first and keeping them connected". Mobile site feature highlights, include a versatile search function, with access to Fameo jewellery products and SMS alerts for the latest jewellery arrivals, price changes, order status and special promotions.

The mobile internet is still a niche market, but the number of people accessing the internet in the UK using a mobile device is already one-fourth the size of those using PC's to go online and it's predicted by analysts to be 4 times bigger than the current PC web. Being at the forefront is crucial at times when competition between online jewellery e-tailers for customers is at an all time high and there is a positive buzz around Fameo for making a jewellery site specifically for the mobile web. Most of the companies who have created mobile websites have put out cut-down versions of their PC sites instead of starting out with a mobile-centric approach and Fameo founders hope that this mobile-first approach will set them apart.

Fameo’s long-term strategy involves building a WAP-based jewellery shopping portal featuring enhanced functionality for customers who want to buy jewellery using the browser on their mobile phone, price comparison for loose diamonds and colour gemstones via SMS text messages and a launch of push-based mobile marketing campaigns called the "Jewellery that fits your phone screen".

About Fameo Mobile

An alternate version of Fameo Online Jewellery Boutique has been specially designed for viewing on the GPRS or 3G phone. Updated daily and includes all Fameo jewellery catalogues, as well as some exclusive content, such as access to order tracking facilities and SMS alerts service for the latest jewellery arrivals, price changes, order status and special promotions. For more information on Fameo mobile service visit http://www.fameo.co.uk/mobile.html

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