Brands should Audit their Social Media Activities to Discover Inactive Accounts that Dilute
Global brands and companies should analyse the number of social media accounts they have in activity, and look for ways to streamline and evaluate the quality of content they disseminate on each channel.
- (1888PressRelease) December 18, 2012 - London, UK - This will help businesses to deliver information about their products and services successfully, and achieve greater audience engagement says SEO, Search and PR company Punch Communications.
The regular introduction of new developments in the social media industry can mean businesses are left questioning which platforms are the right ones to use and when. According to a recent report by Advertising Age, Reebok established new Facebook pages for all its seasonal ad campaigns and produced Twitter accounts for its different product lines. As a result it discovered more than 600 social media accounts had been set up after carrying out two recent audits.
In light of this, Reebok moved to streamline its approach. Leaving content produced by fans untouched, the brand reduced internally created accounts to three Facebook pages, two Twitter accounts and one YouTube channel. The report by AdvertisingAge stated the brand has now increased audience engagement by over 50 per cent.
Kirsty Shaw, account director at Punch, says: "Brands must ensure the message surrounding their products and services is within easy reach for audiences. Rather than focussing on how many different accountsa business can use, they should be aware that by focusing on posting conversational, unique and interactive content on a select few, this can often have muchmore of a beneficial effect, compared to posting irregularly on a superfluous amount."
Punch Communications specialises in creating services that integrate the expertise usually offered separately by PR, social media agencies and SEO agencies. If you're interested in finding out how Punch can help your business, please contact 01858 411 600 or visit www.punchcomms.com.
Contact :
Erin Ablett
Punch Communications
London, UK
+44 (0) 1858 41
erin.ablett ( @ ) punchcomms dot com
http://www.punchcomms.com
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