BrandPix.com, Asia’s First Brand Integration Marketplace, Goes Live

The new online service aims to be a one-stop platform where marketers and content producers alike can maximize brand integration opportunities using the site’s proprietary matching engines BrandMatch™ and ProjectMatch™. End Quote

BrandPix.com aims to be a one-stop platform where marketers and content producers alike can maximize brand integration opportunities.

(1888PressRelease) January 28, 2009 - Product placement and other forms of brand integration are an increasingly important method of marketing due to the growing use of TiVo and other types of on-demand entertainment. Using its proprietary BrandMatch™ and ProjectMatch™ engines, BrandPix.com aims to serve the growing Asian markets and consumer base by providing an online service where both content producers and marketers can meet to maximize optimal brand integration opportunities.

Although brand integration is an important method of marketing using many types of media, including traditional forms such as print, film, and video games as well as online media like television streams and video-on-demand, the marketing industry has yet to fully utilize the internet to maximize its growth potential.

“Many marketers and content providers are using the cold call method of sourcing for brands or integration opportunities, which is a relatively inefficient way of reaching the right people,” says BrandPix.com founder Kalaiselvi Balakrishnan, “or, they are relying on personal or industry contacts, which are a limited subset of the potential market segment.”

BrandPix.com aims to solve this problem by placing marketers and content producers from a wide range of media in contact with one another based upon user-specified integration preferences and target demographics. In addition to identifying appropriate marketing opportunities, BrandPix.com also provides a secure and private platform where the parties can safely establish and manage project bids.

Interested parties are invited to use BrandPix service for free while it is in private beta prior to the official launch.

More information can be found by visiting http://www.brandpix.com.

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