Branding Shorts Wins 2011 Telly Award for Dunkin' Donuts "SweetLife" Videos
Branding Shorts has won a 2011 Telly Award for their Dunkin' Donuts/American Express "SweetLife Sweepstakes" online video promotion, which used real people and a grass roots approach to generate buzz and create excitement.
- New York, NY (1888PressRelease) June 25, 2011 - Branding Shorts wins a 2011 Telly Award for an online video campaign created for the Dunkin' Donuts/American Express "SweetLife Sweepstakes" promotion. Founded in 1978, the Telly Award is one of the most sought-after awards by industry leaders and recognizes creative excellence in TV commercials, non-broadcast video and TV programs from ad agencies, production companies and television stations around the world.
Branding Shorts created and produced the video campaign to help promote the "SweetLife Sweepstakes," which used real people and an authentic grassroots approach to generate excitement and buzz during the February sweepstakes. The video campaign introduced the promotion with a "Something Sweet Is Brewing" teaser and followed with a "The SweetLife is here" launch video. The videos were used as a marketing tool on websites, You Tube, Facebook, Twitter, Yahoo, on trolleys and other venues.
Founded in 2008 to create cost-effective, branded videos, Branding Shorts is also the recipient of the 2011 Hermes Creative Award, 2010 MarCom Award, 2010 Videographer Award of Excellence, 2010 Empixx Moving Pixels Award and 2010 and 2009 Aegis Video & Film Award.
For more information about Branding Shorts, please visit www.brandingshorts.com or contact Micki ( @ ) brandingshorts dot com.
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