Brandable To Exhibit New Launches From Viral Social Media Sensations At Toy Fair 2019

Groundbreaking Consumer Packaged Goods Studio Showcases Viral Toy Brands. End Quote

New York, NY (1888PressRelease) February 16, 2019 - Brandable, the innovative start-up company behind the successful Craft City® by Karina Garcia toy line, is making its inaugural appearance this year at Toy Fair in New York City, taking place from February 16-19 at the Jacob K. Javits Center. Along with Craft City, Brandable will be presenting premier brands, Guava ToysTM, co-founded by YouTube sensation Roi Fabito a.k.a Guava Juice, and Jiffpom Cutelife, the newest line of toys from Jiffpom, the world’s most popular animal on Instagram.

Craft City will showcase the brand’s best sellers including their DIY Kits and premade slimes. Craft City will also extend their product offerings with new categories such as stationary and collectibles. With Craft City’s recent launch at Walmart in January 2019, co-founder Karina Garcia continues to grow her brand by joining forces with her slime community to present Secret SlimerzTM. This collectible line features a mystery slime with a hidden treasure inside, made to surprise and delight slime fans everywhere. Craft City’s new stationery line reflects elements of her top selling kits, with slime pens, squishy pens, and jumbo food-themed erasers. The new line of all-inclusive kits focuses on enhancing slime play with DIY clear slime, fizzing DIY soda slime, and a new wave of slime tubes.

Guava Toys’ new selection of DIY Bucket slimes and crazy slime pack mixes feature fun scents such as butterscotch and cinnamon and include buckets that are perfect for mixing and exploring the great lengths of giant slime. Roi’s crazy concoctions for slime are apparent in Wild Weather and Cereal Madness with wacky scents like fruit yums, cookie craves and honey bites. Guava Toys will also debut its line of collectibles with the AmazeBallzTM, the gooey marshmallow-centered decorative ball with a die inside that lets icons be your guide, and SlimeUpsTM, the squeezable character that slurps up and spits out oozy slime.

Jiffpom Cutelife will exhibit their current line of products including their Jiffpom Cutelife Series 1 wave of 5” collectibles which are perfect for kids to bring on every adventure and dress up with mystery accessories. The collectibles are accompanied by additional Jiffpom goodies including a sticker, trading cards, and temporary tattoo. The Jiffpom Cutelife 10” plushes are the perfect addition for any child wishing to have their own Jiffpom buddy. The Jiffpom Cutelife brand will also unveil its Series 2 collectibles with all new adorable outfits and fun accessories.

“Brandable is breaking the mold of the toy industry by creating innovative products for digitally-driven consumers“ said Brandable Founder and CEO Oliver Bogner. “By partnering with major social media influencers like Karina Garcia, Guava Juice, and Jiffpom, Brandable’s portfolio of brands fill the gap in the current market of toys as well as connects Gen Z and Millennials to their favorite social stars. We are excited to be showcasing the latest offerings from Craft City, Guava Toys, and Jiffpom Cutelife and look forward to expanding our brands’ presence at national retailers.”

Toy Fair will be taking place at the Jacob K. Javits Center from February 16-19, located at 655 W 34th St, New York, NY 10001. Brandable will be showcasing product lines from viral brands such as Craft City, Guava Toys, and Jiffpom Cutelife at booth #4131. For more information on Toy Fair, please visit www.toyfairny.com. For more information on Brandable, please visit www.brandable.com.

About Brandable:
Brandable is a CPG studio dedicated to creating the world’s most innovative brands that enable people to live their best lives by igniting pop culture. We’re accomplishing this vision by building a digitally omni-channel consumer packaged goods platform, dedicated to innovating purpose driven brands across our hard lines, wellness and food business units.

Across our hard lines / toy business, we are re-imagining toys for Gen Z, by taking top social media influencers and creating content driven toy brands. We're behind crafting brands such as Craft City, created in partnership with the most followed crafter on YouTube Karina Garcia, toy brands such as Guava Toys, created in partnership with digital superstar Guava Juice, and behind Jiffpom Cutelife, the collectables and plush brand inspired by the world's most followed dog Jiffpom.

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