Brand 'moonbow' arrives with the new Airter purifier segment

As an umbrella brand for HSIL, 'moonbow' was launched in 2015 for the enterprise's growing consumer business segment. End Quote

(1888PressRelease) January 29, 2016 - New Delhi - After just a month of testing the waters and having a successful start with the new year 'moonbow' as a brand seems to be climbing up the ladder of the share market steadily. 'Moonbow' being the umbrella brand of HSIL endeavours to garner around 10-15 percent shares of the market in the next 3 years states Sandip Somany (Joint Managing Director, HSIL).

Since the brand's motto is "Expect the unexpected", It does go to show that 'moonbow' believes in serving consumers with a radical approach and cater to their needs with product lines that are relevant and user friendly.

Mr. Sandip Somany also states that the pricing of the products is reasonable and justified. This is a brand whose target demographic is those who are family oriented people and whose primary concern is the health and well being of their family.

With the increase in air and water pollution, these new and innovative products seem to have arrived at the right place and at the right time. They already have something new to offer with the air purifier segment which is powered with Puri 5 technology. This technology offers 5-step purification among all its models irrespective of the price tag. Since 'moonbow' is always on the quest for growth and innovation, and caters to home and lifestyle improvement, it strives for a modern approach to tackle current issues with relevance to pollution.

Mr. Sandip Somany (Joint Managing Director, HSIL) senses the consumer demand for these products and interprets that as a sign for future growth of 'moonbow' and will enable 'moonbow' to achieve its target of garnering 10-15 percent of market shares in the term of 3 years.

The 'moonbow' products are available mainly through e-commerce sites such as Amazon and brick-n-mortar outlet (Croma). The air purifiers have three variants priced at INR 34,990/-, INR 15,990/- and INR 12,990/-. Moonbow will be launched in Tier A cities with bad AQi (Air Qulity India) in its first stage.

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