Boston Marketing Agency Captains of Industry(R) Launches Free eBook on Branding and Marketing for Renewable Energy Companies

Captains of Industry's new eBook explains the unique marketing and branding challenges facing renewable energy companies, and how to overcome them. Topics covered include logo and tagline development, website design, and video customer testimonials. End Quote

There are definite ways that renewable energy companies can tell their stories better and accelerate their growth.

(1888PressRelease) May 12, 2010 - Boston, MA: Boston marketing, web design, and video production company Captains of Industry, today launched a new eBook titled "Branding & Marketing for Renewable Energy Companies." The eBook, which is free, provides practical how-tos for logo design, web design, message development and video customer testimonials.

"Renewable energy companies have unique challenges, in that many people don't fully understand their products, and they are going against massive industries like oil and coal," said Ted Page, co-founder and Creative Director of Captains of Industry. "There are definite ways that renewable energy companies can tell their stories better and accelerate their growth, whether the goal is getting wind projects approved faster, or selling more residential solar systems."

The eBook was created from a series of articles written by Page for Renewable Energy World, and covers topics such as the need for a messaging blueprint, creating an effective logo and tagline that describe what your company does, having a clean, easy-to-navigate website, and making use of video customer testimonials on the web. Each section includes a case for why certain suggestions are effective, and tips for how to execute the ideas.

Download the Renewable Energy Marketing and Branding eBook and learn how to look like the billion-dollar company you can become. http://www.captainsofindustry.com/ebooks/Renewable_Energy_Branding_Marketing.pdf

About Captains of Industry
Captains of Industry is an independent marketing, web design and filmmaking company with expertise in renewable energy, viral marketing and web content development. The agency has created memorable work for clients ranging from First Wind and Deepwater Wind to Dunkin' Donuts, Bose Professional systems, Akamai and SolidWorks. In a BusinessWeek CEO Guide to Online Video, two of Captains' campaigns were ranked among the top ten created nationally.

Learn more at www.captainsofindustry.com

or follow us on twitter ( @ ) CaptainsBoston dot

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