Boston Celtics Announce Partnership with Sentient Jet

Private Aviation Company to Promote to Celtics Fans and Support Shamrock Foundation. End Quote

Boston, MA-NH (1888PressRelease) October 29, 2010 - The 17-time World Champion Boston Celtics and Sentient Jet, one of the leading private aviation companies in the United States, announced their new partnership today. As the Official Private Jet Partner of the Boston Celtics, the partnership will provide special opportunities for Celtics fans seeking private aviation, and will allow for Sentient to grow their support of the Boston Celtics Shamrock Foundation.

"We are proud to partner with Sentient Jet to provide our fans with unique and convenient access to best in class private aviation services." Boston Celtics Team President Rich Gotham said. "Their support of the Shamrock Foundation through this partnership will help the Celtics to better serve children in need throughout New England."

As part of the partnership, Sentient Jet will team with the Boston Celtics Shamrock Foundation on select events and other initiatives to support the group's charitable endeavors. In addition, Sentient Jet will sponsor the Concierge Desk within the Boston Celtics Courtside Club, providing direct access for VIP guests to book a private jet flight while enjoying a game at the Boston Garden.

"It is an honor for Sentient to partner with the legendary Boston Celtics and the Boston Celtic Shamrock Foundation, a special organization bringing so much necessary aid to children's causes across the Boston area," Sentient's CEO Marty Guinoo said. "We always appreciate the opportunity to be a part of a winning team and as a Boston-based company, without question this partnership has special meaning because it allows us to support the local community and fans. Go Celtics!"

As the fractional providers continue to struggle, Sentient offers the broadest solutions to flying private in today's market with no significant capital commitment or risk of depreciating assets. The Sentient Jet Membership Card offers guaranteed availability, one-way pricing and hourly rates well below the fractional companies - all with an outstanding reputation for service, quality and safety. With the Sentient Jet Membership Plus Card, clients can choose from three of the most popular private jets in the market today - the Hawker 400XP, Citation Excel or Citation X - or from four size categories for each trip. Hourly rates for these three jet models are 10-15% below fractional jet ownership programs and 10% off published hourly rates for our standard program when booking by jet size category. Finally, through the 25-Hour Jet Card, individuals may purchase 25 hours of flight time on their choice of jet size and category at significant savings.

For more information on Celtics team partners, visit www.celtics.com.

About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, and have won NBA titles in three different eras. In addition, 31 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.

About Sentient Jet
Founded in 1999, Sentient Jet is one the leading private aviation companies in the country. Sentient's Membership Card, Plus Card and 25-Hour Jet Cards offer industry-leading value for private jet travel and offer protection from the risk of depreciating assets associated with fractional jet ownership. For on-demand, individual itineraries, Sentient offers a Charter program built off the company's superb service capabilities and includes expertise in complex road shows, international travel, and large group commercial charter. Sentient also offers the online private jet charter marketplace, www.privatejets.com. Sentient's extensive network of certified operators ensures that clients will always have access to executive aircraft that meet Sentient's rigorous standards for safety and quality. Sentient has offices in Massachusetts, New York, Texas, Illinois, Missouri and Pennsylvania. Visit www.sentient.com for more information.

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