Bosch lightens the load at women's labour camp
Leading home appliances manufacturer, Bosch, has answered an SOS and supplied three super-efficient washing machines to a women's labour camp in Mussafah to help improve the daily lives of its residents.
- (1888PressRelease) March 05, 2013 - The request for help came from Abu Dhabi based charity, Labor of Love, which supports over 100 women who live in the camp through regular initiatives to attract donations.
A reported 23 per cent of water used in the UAE is domestic and with average daily water usage of 550 litres per day in the UAE - almost double the global average of 250 - the state-of-the-art machines will play their part in helping the environment given the camp's intensive usage.
The benefits of the new machines are far reaching, as they not only save the women's precious leisure time, they will also reduce the consumption of water and energy at the camp through Bosch's award winning product design, which focuses on minimising environmental impact.
Angel Wesley, who runs the charity, said: "We at Labor of Love UAE are committed to recognising the contributions made by blue collar workers here in the UAE and to show our gratitude to these women and men for helping us to build this wonderful nation. In our work, which includes various programmes and initiatives, they often ask us for specific items that will lessen the burden of their already busy and demanding schedules.
"We were recently asked by the women of West Coast cleaning company, who work in hospitals and schools throughout the UAE, if we could supply them with additional washing machines at their accommodation in Musaffah in Abu Dhabi because the women are doing their weekly laundry on Friday - their off day. To our and their immense delight Bosch offered to provide three brand new, top quality washing machines.
"We at the charity, and the ladies of West Coast, are deeply grateful to Bosch for this generous contribution to their community. Thanks to organisations and companies like theirs we can really make a difference in people's lives."
Bosch's Marketing Director Georg Kazantzidis added: "Bosch is committed to supporting the local community as part of our ongoing CSR campaign and help it become a better place to live for its residents. Therefore, when we saw Labor of Love's request on facebook for some new washing machines we were only too happy to help."
Bosch, a leader of green home appliances and has won a number of international awards for its advanced technology, will be launching its Green Star campaign in March, which will help spread environmental messages throughout the UAE and support a number of community initiatives.
www.facebook.com/BoschHomeGulf
For more media information please contact Richard Thayne at IHC for Bosch at +971 52 9207990
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