Born In Detroit ™ Apparel Launching At Select Meijer Locations In Metro Detroit
This launch is the brand’s first foray into retail outlets.
- Detroit, MI (1888PressRelease) January 13, 2023 - Michigan owned and operated, Born in Detroit Apparel, LLC is proud to announce that their apparel line, has officially launched their first retail product line in select Meijer locations in Metro Detroit. For the initial store launch, five southeast Meijer locations now feature specialized displays offering Born in Detroit apparel for men and women. Those Meijer locations include Warren (29950 Mound Road), Madison Heights (1005 E. 13 Mile), Roseville (30800 Little Mack) and two Detroit locations (1301 W. Eight Mile and 21431 Grand River).
Born in Detroit was established in 2015 and brought to life in 2020 by group of true Detroiters, two sets of brothers Michael and Anthony Tomey and George and Alex Bourkoulas and their friend, Michael “Mikey” Shumaker. The brand was created with the mission of showcasing the pride of Detroiters near and far, and to establish a brand partner to champion the city and surrounding communities. The founders were all born in Metro Detroit, attended area schools, played sports throughout the area, and have a fierce gritty work ethic that overflows with pride for all things Detroit.
Up to this point, all sales have been through e-commerce. The launch with Meijer is the brands first foray into retail outlets.
The apparel products available at Meijer include a couple different versions of branded Born in Detroit Champion hoodies, t-shirts and exclusive Detroit Kronk Gym shirts.
“We are thrilled to partner with Meijer for our brands launch into retail,” said Anthony Tomey, Co-Owner, Born in Detroit, and The Tomey Group. “Meijer is a storied Michigan brand and the perfect partner for us.”, added Michael Tomey, Co-Owner, Born in Detroit, and The Tomey Group. “We are proud Detroiters and excited to take the Born in Detroit brand to the next level and showcase our products to Meijer customers in Metro Detroit.”, said George Bourkoulas, Co-Owner, Born in Detroit.
Born in Detroit has had collaborative partnerships with local schools creating customized spirit wear apparel for charitable initiatives, as well as a previous partnership with the Detroit Pistons.
For more information about Born in Detroit, please visit:
www.BornInDetroit.store
Follow Born In Detroit social:
Facebook: ( @ ) bornindetroit
Instagram: ( @ ) officialbornindetroit
ABOUT BORN IN DETROIT APPAREL, LLC:
Founded in Detroit, Michigan in 2015 and brought to life in 2020, Born in Detroit reflects the vision and passion of two sets of brothers and a close friend, who were all Born in Detroit. This is not just another apparel company, it’s an apparel company with a cause. The brand is a way for the community that was born in Motown, part of the big three, or local hard-working families, to show off their stomping ground and pride in their hometown, Detroit. The apparel line features clothing and products showcasing the trademarked Born in Detroit and the ability to customize and collaborate with schools and other brands. Born in Detroit, along with their sister company, 8 Mile Vodka, supporting their roots and their community is something they strive for each day. For additional information on Born In Detroit apparel, please visit www.BornInDetroit.store
ABOUT THE TOMEY GROUP:
The Tomey Group was founded in 2003, is family owned and operated, and headquartered in Farmington Hills, Michigan. Opening their first Jimmy John’s location in 2003 in Novi, Michigan, the Tomey Group has expanded and currently owns and operates over 50 Jimmy John’s throughout Southeast Michigan. They are the 3rd largest franchise owner of the Jimmy John’s brand in the country. The Tomey Group are proud of their local roots in Michigan and continue to support the community through charitable initiatives and providing job opportunities to currently over 650 employees. The partners are also co-owners for specific brands that further show their pride and represent their hometown through the award-winning vodka, 8 Mile Vodka and Born in Detroit apparel brand. The mission of the Tomey Group is to provide outstanding customer service, deliver top-quality products and provide a workplace environment that makes each employee feel part of the Tomey family. For additional information about the Tomey Group, please visit www.TomeyGroup.com
ABOUT MEIJER:
Meijer is a Grand Rapids, Mich.-based retailer that operates 257 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys, and electronics. For additional information on Meijer, please visit www.meijer.com
For more information, please contact:
CONTACT: Dawn Kelley, Expand Marketing Group
PHONE: (734) 765-1429
E-MAIL: DawnK ( @ ) ExpandMarketingGroup dot com
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