Borderless Access Panels now in Taiwan
Borderless Access launches Taiwan as its 10th online panel base in the emerging market space. With Taiwan, we now have spread our proprietary presence across all of the fastest emerging markets.
- (1888PressRelease) March 29, 2012 - Borderless Access launches Taiwan as its 10th online panel base in the emerging market space. With Taiwan, we now have spread our proprietary presence across all of the fastest emerging markets.
Keep an eye on this space as Borderless Access will mirror the emergence of all other global economies and map them under its proprietary online panel presence.
With Taiwan's geographic proximity to China and its role in Greater China Region, there are strong similarities in market space and yet vast differences. Like its global counterparts, Taiwanese people use social media extensively to stay connected & be informed over and above traditional media and offline resources.
What sells best in Taiwan?
Online gaming in Taiwan has had an exponential growth. The drivers of this include high internet penetration, culturally relevant game content that is continuously designed and the low cost to play online games. With free-to-play games bringing in large revenues when compared to the subscription model, multinational players have set base in Taiwan hoping to tap this industry.
Taiwanese people are huge online shoppers. With clothes and accessories taking the largest chunk of the online market, close at its heels come books & periodicals, restaurant vouchers and travel related products.
The cultural nuances of Taiwan
Though Taiwan is heavily influenced by the Chinese culture considering its geographic proximity, the two territories are vastly different. Taiwanese have a strong sense of national identity and view themselves as a separate entity from China. This can be noticed in many aspects of the everyday life, as an example their use of traditional Chinese writing as opposed to simplified Chinese used in the mainland. Borderless Access understands the sensitivity revolving around this issue and uses it effectively to connect with the people of Taiwan, be it through social media or one-to-one communication.
With this we open up an exciting new market called Taiwan, ready for research.
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