Booming Mobile Applications: Appetite to Drive US C-store Sales
The C-store sales is anticipated to reach around US$ 856 Billion by 2014, growing at a CAGR of around 11% during 2011-2014, acknowledged RNCOS in its latest research report.
- (1888PressRelease) August 11, 2011 - According to our latest research report, "U.S. Convenience Stores Market Outlook to 2013", the country is estimated to provide a huge future growth potential for the c-store industry. Due to the strong demand for frozen beverages and rising employment, the total c-store sales are expected to grow at a CAGR of around 11% during the forecast period (2011-2014), to reach around US$ 856 Billion by 2014 end, on account of healthy economic conditions, increasing disposable income, favorable demographic shift, and increasing working population. Rapid growth in convenience store industry sales will also contribute heavily to the overall retail sales.
Ongoing research revealed that, Retail represents a highly prosperous sector of the US economy. As big retail companies (Wal-Mart, Home Depot and Lowe's) are on the verge of saturation, they are considering smaller formats as key channels in their overall retailing models. Of the overall retail sales, c-stores sales accounted for 16% share in 2010, extremely small in comparison to other store formats. The US retailers are benefiting from sustained increase in the level of personal income, which underpins high level of retail spending per head.
Besides, the consumers' increasing appetite for mobile applications is driving the convenience stores to speed up their mobile marketing strategies. Many companies are preparing to enhance mobile commerce in the US. Besides, to provide smoother experience to consumer, many stores are adopting contactless payment system. Recently, 7-Eleven introduced contactless prepaid-payment stickers, which customers can attach to their mobile phones to make payments.
"U.S. Convenience Stores Market Outlook to 2013" covers all the necessary aspects of the US convenience store industry. It analyzes entire information in a concrete manner and builds a textual analysis on the basis of a reliable data. The report also facilitates comprehension of current trends prevailing in the industry and their impact on future growth. Further, the report presents analysis of the past and current industry scenarios, and provides a clear direction, in which, the industry is likely to proceed in the coming years. The report measures industry structure and the competitive landscape along with the recent market developments. A brief overview of consumer behavior in the country has also been presented. Future growth areas, evaluated in the research report, will help clients in aligning their business strategies as per the changing market dynamics in the region.
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