Booming Aftermarket Attracts Leading International Players To Automechanika ME

1,102 exhibitors from 52 countries expected at leading automotive trade exhibition. End Quote

(1888PressRelease) June 03, 2011 - The booming automotive aftermarket in the wider Middle East region continues to grab the at-tention of major manufacturers and suppliers of parts and accessories around the globe. Those seeking to tap into an increasingly lucrative market are flocking to Automechanika Middle East 2011, the region's largest trade fair for the automotive aftermarket, which takes place next week at the Dubai International Convention and Exhibition Centre from Tuesday, June 7th to Thurs-day, June 9th.

Organiser, Epoc Messe Frankfurt, expects the 2011 edition to be larger and more representative than ever before, with 1,102 exhibitors from 52 countries. The trade fair will also feature 21 country pavilions with Germany, Turkey and Italy being some of the largest amongst them. There is also strong representation from the local aftermarket sector, with 113 exhibitors and a robust presence from the US.

"We are extremely grateful of the support of H.H. Sheikh Ahmed bin Saeed Al Maktoum to Au-tomechanika Middle East. This support plays a large part in the success of our exhibition," said Mr. Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt.

He added: "With market trends indicating that the automotive aftermarket industry is very much on the upswing, we are seeing a surge in interest from parts, accessories, tyres and workshop machinery manufacturers - in short the entire gamut of the automotive aftermarket. This time around, Automechanika Middle East will also feature additional special features such as a range of product launches and demos from our exhibitors and a seminar programme covering industry statistics, sessions on tyres, detailing and tuning," he added.

Automotive majors wishing to deal in the region see Automechanika Middle East as a vital part of their promotional programme here. Julian Blackwell, European Sales & Marketing Director, Firestone Industrial Products Europe BV, said: "Automechanika Middle East is an international trade fair receiving global attention for its popularity and rapid growth. The location of the trade fair provides a platform to share product offerings and build relationships with prospective dis-tributors in the Middle East. By exhibiting, we reinforce our dedicated efforts to serve the world-wide needs of the heavy-duty industry. Automechanika Middle East provides Firestone Industrial Products with the opportunity to share the latest information on our new line of truck cab springs. We are also actively seeking new direct distributors for the Middle Eastern countries."

Chief Information Officer - Mr. Mohit Khanna of Fleetminder, said: "Automechanika is the most important aftermarket trade fair in the wider Middle East and we intend to make a splash in the spectacular event. It's a great opportunity for us to make contact with old and new industry friends who visit the event without fail. We would like to showcase some very interesting GPS and Satellite telecom enabled solutions which cover environmental management systems, asset management systems and flood monitoring systems with our world class vehicle tracking sys-tems."

First time exhibitor ZAFCO, a leading distributor throughout the UAE and GCC region in the fields of tyres, batteries and lubricants will feature their own brand ZEETEX. Mr. Gopiraj KV, Chief Executive Officer of ZAFCO, said: "Our debut at Automechanika Middle East indicates our incomparable clout as an industry leader with unwavering global reach and strong customer base. This will certainly help in understanding the customers' tastes and dynamics which will allow us to plan the future with innovative new products for the market." Zafco boasts the largest tyre distribution centre in the Middle East region and has one of the world's largest warehousing networks with a combined average inventory of more than one million tyres.

Tiss Ltd, world leaders in fuel theft safety devices for trucks, will be rolling out their expansion plans for the region. Tiss Commercial Di-rector, Matthew Rose, commented: "With recent rock-eting global oil
price rises, there has been a huge increase in the number of enquiries we have received from the Gulf Region. Therefore, the Auto-mechanika Middle East is the perfect opportunity to launch ourselves in the area". TISS' products focus on the TankSafe range of devices.

It's not just the big names who will make an impact at Automechanika Middle East - every spec-trum of the industry is represented. ATH Heinl, for example, will showcase their range of high-quality garage equipment for those on a more limited budget.

Automechanika is the leading international meeting place for the automobile sector. As the world's biggest trade fair for the automotive aftermarket it spotlights innovations and solutions in the fields of parts, systems, tuning, workshop equipment, bodywork & paintwork, car wash, IT & management and the latest automobile services. Automechanika Middle East is one of 13 global Automechanika fairs held in Asia, Europe, North America, South America and Africa.

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