Boom! Magazine Announces 2014 Media Kit Featuring Unique Marketing Program
The new media kit offers a unique "Bundling" program for advertisers. Current advertisers may also write for the Boom! Blog every month. The blog can be cross-linked from the advertiser's website, increasing web traffic.
- Raleigh-Durham-Chapel Hill, NC (1888PressRelease) November 12, 2013 - Barbara Petty, publisher of Boom! Magazine (boomnc.com), a monthly publication dedicated to the active lifestyle of people 45 and older, announced today that the 2014 Media Kit is available for download from their website, boomnc.com. The highlight of the new media kit is the announcement of a new "Bundling" program for advertisers. "If you are a current advertiser," Petty explained, "you can also write for the Boom! Blog every month. Once posted, the blog can be cross-linked from the advertiser's website, thus increasing web traffic.
"In addition," she continued, "we have a digital version of Boom! on our website that features hot links. Any URL that is in an ad or article will link directly from the Boom! digital copy to that website." Within the next few months, Boom! will announce a digital subscription service.
The Bundling concept, when beta tested, received a very popular response because most businesses, Petty said, understand their product or service better than anyone else. "Individuals who are not proficient writers can still submit editorial for the Blog because we will edit prior to posting."
The 2014 Media Kit introduces several new editorial series. In the Financial Section (Live Smart) there will be a new feature called Behavioral Finance. In the Health and Wellness Section (Live Well) there will be two new series: one on Doctor Sub-Specialties and Well Care Solutions - Answers to Everyday Healthcare Questions. In the Lifestyle section (Live Large) there will be a new series titled By the Numbers - a graphic representation of work-life balance issues. For travel lovers, there are exotic destinations, national treasures and North Carolina highlights.
About Boom! Magazine:
Created by publishers Barbara and Greg Petty, Boom! Magazine is a lifestyle resource for the active adult, reaching 60,000 readers monthly. The Boomer generation continues to redefine aging, retirement, and lifestyle issues. Boom! embraces these changes, evolving with the needs and interests of its readers and advertisers. For a complete 2014 media kit including rates and specifications, visit BoomNC.com or call 919.302.3329.
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