Bonjour French Food Surprises Londoners With Gourmet Subscription Boxes
Bonjour French Food has launched its first subscription-based e-commerce site for Londoners wishing to discover authentic French produce. Subscribers sign up to receive a monthly gourmet box filled with a surprise selection of between five and seven products, together with information on the French producers. Price plans start from £29 per month with options for monthly, quarterly, six-monthly and annual packages.
- (1888PressRelease) September 12, 2013 - Bonjour French Food's online subscription makes it quick and easy for the client to sign up to its service with just a few steps to complete on the website. Once subscribed, the client will receive - on or around the 10th of each month - a carefully packed box containing a gourmet selection of between five and seven authentic French products. Also included is the Bonjour French Food mini-magazine filled with news on French topics of interest, information about French-based producers, and useful addresses for sourcing French products across Greater London.
The service provided by Paris-based Bonjour French Food is designed for anyone that appreciates fine food and is based in Greater London; the company intends to branch out into the regions in due course. It is particularly suited to French expatriates in London, who may be nostalgic for certain products that are hard to find in the UK, but also to British enthusiasts for the French art de vivre who wish to discover France's culinary heritage.
Bonjour French Food is also set to grow into an online community: in addition to the delivery service that is provided to them, subscribers are invited to share their experience and impressions of the package with the Bonjour French Food online community via Twitter and Facebook.
The boxes are made up from a half savoury/half sweet selection of products that are 100% French. The product choice is key to client satisfaction and the selection criteria are based on authenticity, the French roots of the product offering and, above all, taste. For this reason, clients receive produce from small, regional producers as well as the largest manufacturers such as Comtesse du Barry (foie gras and delicatessen food) or Michel et Augustin (biscuits). Marlette is another favourite of the Bonjour French Food team, thanks to its organic recipes for typically French products such as crêpe batter and farmhouse bread.
Once the partners of the month have been chosen by Bonjour French Food, the products are prepared in the ESAT Dumonteil workshop in Paris. This non-profit workshop welcomes more than 80 disabled workers whose paid work contributes to their integration into society. The team at Bonjour French Food were won over by the cheerful, yet hardworking, atmosphere in the workshop. Each package is prepared with care by the members of the association and is individually signed, so that the client knows exactly who has prepared the box.
The packages are dispatched in batches and, once they have arrived in London, couriers deliver the gourmet boxes to their final destination. This system ensures that the packages travel in total safety, limiting the risk of breakages, and also allowing for flexible delivery times (i.e. after 6:00pm).
London-based consumers have a choice of price plans, starting from £29 per month (with options for monthly, quarterly, six-monthly and annual subscriptions); payment in sterling is straightforward on the Bonjour French Food website.
About Bonjour French Food
Bonjour French Food was founded by two friends, Véronique Poulou and Julien Batifoulier, who originally met at HEC, the prestigious Paris business school. Inspired by their love of the French art de vivre and with their expatriate friends in mind, they came up with the idea for these gourmet hampers.
After eight years spent at L'Oréal, Véronique Poulou had developed strong skills in digital marketing and brand management, whereas Julien Batifoulier found his strengths in web entrepreneurship, having founded two successful websites: www.cinetrafic.fr and www.showroominparis.com. Building on the expertise of its two founders, Bonjour French Food aims to become a major partner for French food-and-drink brands wishing to develop their export business in the UK.
For further information, please go to: www.bonjourfrenchfood.com.
For further information, please contact :
Quote ref. : FTPB3879
Ms Kate RILEY - Press Officer
UBIFRANCE Press Office in London
Tel: +44 (0) 207 024 3640
kate.riley ( @ ) ubifrance dot fr
View other press releases at :
http://www.ubifrance.com/uk/
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