Blugrapes puts Maaduu Facebook Page on Overdrive
Blugrapes has officially moved into Malaysia through a partnership with Better Digital Solutions, and helped Malaysia's First Korean Drama site hit 16,000 fans in 3 days
- (1888PressRelease) September 24, 2010 - Maaduu.com, Malaysia's first Korean drama site made a stellar debut with its Facebook Page (http://www.facebook.com/maaduu) gaining more than 16,000 fans in just 3 days.
The Maaduu Facebook Page serves as a platform for consumers and fans to discuss and share their personal views about the hottest and most popular Korean shows and stars. It contains photos, trailers and trivia relating to the most current and popular Korean dramas.
Unlike many campaigns of this sort, the Maaduu Facebook Page was launched during the Hari Raya weekend without any frills, contests nor giveaways. Evidently, with compelling content that speaks to a ready audience, incentives were unnecessary. The key to Maaduu's instant popularity can be directly attributed to its promise that Malaysians get the opportunity to watch free Korean dramas online, legally.
The Facebook Page launch was conceived and executed by Blugrapes and Better Digital Solutions for Play TV Asia. This is also a first joint project since the commencement of partnership between Blugrapes and Better Digital Solutions.
Said Dennis Lee, CEO of Play TV Asia, "We are excited to relieve the pent up demand in Malaysia for free Korean dramas and K-Pop. The ad-supported model of Maaduu keeps it legal and, most importantly, free for our Malaysian viewers to enjoy at their own leisure and as much as they can physically consume.
"Since the launch, the average Maaduu.com visitor watches a stunning 32 minutes of content a day or approximately 10 hours per month" he added.
Said Ryan Lim, Business Director of Blugrapes, "We were focused on building a vibrant and highly engaged community of Malaysian Korean drama lovers with Maaduu's Facebook Page and the launch results have been extremely encouraging for our client."
"We are confident that this signals to the Malaysian marketing community that our unique strategy and optimization methods, coupled with extensive experience can directly assist brands in achieving their objectives as we begin to offer Blugrapes' Facebook Solutions in Malaysia through our partnership with Better Digital Solutions," concluded Lim.
Better Digital Solutions and Blugrapes were commissioned to assist Play TV Asia in strategising and executing a Facebook solution for Maaduu.com. Maaduu's Page awareness and publicity was aggressively driven by highly effective performance based Facebook Social Ads optimized through Blugrapes own methodology.
"We congratulate Play TV Asia for the early success of its service and Facebook page in Malaysia and are happy that we were given the opportunity to assist. We look forward to delivering a variety of creative, innovative high quality solutions to advertisers and consumers via the partnership with Blugrapes," says Rene Menezes, CEO of Better Digital Solutions.
Facebook currently has more than 7.9 million monthly active users in Malaysia.
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