BlogTalkRadio.com A-List Salon Show Interviews Chris Hurn of Kennedy's All-American Barber Club

Author and Consultant Veronica Woods Interviewed National Barbershop Franchise CEO Chris Hurn To Discuss How Focusing On Ideal Clients Keeps Businesses More Profitable On the A-List Salon Radio Show on Wednesday, June 26, 2013. End Quote

"The more value we can give [our clients] in our memberships, the better the experience and the more we retain them as customers," Chris Hurn, CEO

(1888PressRelease) June 28, 2013 - With the fast growth in global sales for men's grooming and cosmetic products, serial entrepreneur Chris Hurn noticed a void in the barbershop market. With a clear vision to serve upscale men nostalgic for the era of the traditional neighborhood barber, Hurn and his business partners founded Kennedy's All-American Barber Club. Hurn advised entrepreneurs to target the needs of the most profitable clients during the A-List Salon Radio Show with author and consultant Veronica Woods, yesterday.

"Often hair salon and barbershop owners say that they cater to upscale, professional clients although their operations do not fully reflect the needs of this sought after group," Woods, the author of The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day (www.alistsalonbook.com) and CEO of My Salon Scoop Consulting, commented.

"It's more about an experience than just the necessity of having to get your hair cut," Hurn, who also runs commercial real estate lender Mercantile Capital Corporation, mentioned as a key factor that differentiates his business from the competition.

Kennedy's attracts high-end clients not only for the amenities and well-designed space but also for providing men a social club atmosphere, Hurn noted. The barbershop offers varying levels of membership subscriptions, which include unlimited haircuts, straight-razor shaves, and a complimentary beverage.

Hurn designed his membership packages by researching clients' needs. He conducted mystery shopping visits at other barbershops and listened to direct feedback from his clients. "The more value we can give [our clients] in our memberships, the better the experience and the more we retain them as customers," Hurn said.

Frequent visitors become the barbershop's top brand ambassadors, actively making word-of-mouth referrals, according to Hurn. "I spend a lot of time with my staff about sales choreography and how to get the most out of our members to continue to grow Kennedy's," Hurn explained.

To listen to this recorded show and other archived shows go to www.blogtalkradio.com/veronicawoods. To listen live to an upcoming show, you can call in at (347) 945-5061 or listen from the show link.

About Veronica Woods
Veronica Woods of My Salon Scoop Consulting (http://bookyourchairsolid.com) provides consulting, coaching and training services that enable salon professionals to attract and retain more happy clients-and earn greater profits. In addition, she consults with business owners and sales executives, with a focus on the beauty industry, who have hit a wall in their efforts to grow. She helps them jumpstart sales by implementing new strategies based on the data they collect on their best clients. A former product manager for a Fortune 500 company, she is also an MBA graduate of The Wharton School.

###

Visit My Salon Scoop Consulting Website

space