Black is in - Microsoft launches new 250 GB Xbox 360 console in India

Technology for future, the new Xbox 360 is Kinect ready;It's sleeker, smaller, quieter, designed with built in WI-FI, priced at an Estimated Retail Price (ERP)of Rs. 21, 990. End Quote

(1888PressRelease) August 27, 2010 - Delivering on the promise of providing the best gaming and entertainment experience, Microsoft today launched its new 250 GB Xbox 360 console. This next gen console is here today and ready for tomorrow with a brand new, leaner machine in an all new black gloss finish. A futuristic console built keeping in mind the changing needs of the consumer and ever-changing technology, the new 250GB Xbox 360 console is ready for the controller-free experiences of the much anticipated Kinect launch scheduled later in the year

The New 250GB Xbox 360 console will be available at all leading organized retail stores across the country at an estimated retail price of 21, 990.

Powered with in-built Wi-Fi, large disk space that enables you to store more games on the console and connectivity to Xbox LIVE, ensures the best connected gaming experience with the new 250 GB Xbox 360.

The massive hard drive is perfect for downloading and storing, games, game add-ons, music and more. The new Xbox 360 console has a sleek design with a quieter operation, better cooling and touch-sensitive power button. The new console comes with five USB ports with one dedicated Kinect port and an onboard optical digital audio.

Speaking on the occasion, Ashim Mathur, Director Marketing, Entertainment & Devices Division, Microsoft Corporation (India) Pvt. Ltd., said, "The new 250 GB Xbox 360 console will bring about a paradigm shift in the way gaming is perceived in India as it comes prepared for the future." He further added, "With this new Xbox 360 launch, we are enabling our customers with the best connected experience making gaming more entertaining and interactive. With more storage space one can store many more blockbuster games on the console itself and can also connect with others on Xbox LIVE, the world's largest gaming social network."

You can also log onto www.microsoftstore.co.in and buy the new 250GB Xbox 360 console online.

Become an Xbox 360 member on Facebook; www.facebook.com/xbox360india or meet us at www.twitter.com/xbox360india and receive exciting new updates before anyone else!

Notes to the Editor

About "250GB Xbox 360 Console":
The new Xbox 360 console is a brand new, leaner machine in an all new black gloss finish. Wi-Fi is built-in for easier connection to the world of entertainment on Xbox LIVE. It's ready for the controller-free experiences of Kinect -you don't just play the game, you are the game. With the huge hard drive you'll have plenty of space to store your favorite games. Xbox 360 is more games, entertainment and fun.

Key Features of the new 250GB Xbox 360 console:

* Xbox 360 250GB Hard Drive: The internal 250GB hard drive allows you to save your games, music, pictures, trailers, levels, demos, and other content available from Xbox LIVE Marketplace.
* Built in Wi-Fi: The new Xbox 360 is the only console with 802.11n Wi-Fi built in for a faster and easier connection to Xbox LIVE. Download games from Xbox LIVE Marketplace in 1080p and 5.1 surround sound from anywhere in the house. Compatible with b/g/n networks.
* Kinect ready: Coming this holiday, Kinect will make YOU the controller. With a dedicated, specialized port, the Xbox 360 250GB is built to connect seamlessly with the Kinect sensor- and have you up off the couch and into the world of Kinect in no time.
* Xbox 360 Wireless Controller: This award-winning, high-performance wireless controller features the Xbox Guide Button for quick, in-game access to friends and music. It has a range of up to 30 feet and a battery life of 30 hours on two AA batteries.
* Xbox 360 Headset: Strategize or trade taunts while playing games, and chat with your friends on Xbox LIVE.
* Xbox 360 Composite A/V cable: Use your Xbox 360 on standard-definition televisions using this connection over traditional composite connectors. Play high-quality audio with the included stereo connector.
* Xbox LIVE: Xbox LIVE brings a whole world of entertainment possibility right to your Xbox 360. Play with friends online and the ability to connect with friends on Facebook and Twitter right on the best screen in the house.

For more information log on to http://www.xbox.com/hi-IN/hardware/newconsole.htm

About Xbox 360
Xbox 360 is the premier home entertainment and video game system that's home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at www.xbox.com/in

About Microsoft India
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in 13 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Mumbai, New Delhi and Pune.

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