BKV Hosts "Scientific Attribution: Maximizing Digital ROI" Webinar
BKV's VP of Analytics and Chief Digital Officer join together to discuss current attribution methods and BKV's Scientific Approach.
- Atlanta, GA (1888PressRelease) July 24, 2012 - BKV, a direct and digital marketing agency located in Atlanta, GA will be hosting a free webinar, "Scientific Attribution: Maximizing Digital ROI", Thursday, July 26th at 1:00pm EDT, featuring BKV's VP of Analytics Dave Mundo and Chief Digital Officer Raphael Rivilla.
Until now, ROI for online media has been dominated by the "last-click" method, which attributes all the credit for a conversion to the last touch point a user interacts with. In an increasingly multi-channel world, there is a pressing need for a more accurate, holistic, and unbiased way to measure ROI for each media channel and make the right optimizations.
BKV's experience with managing large online media campaigns, combined with its analytics and statistical modeling expertise has resulted in a superior method for online ROI measurement, called Scientific Attribution.
"As an industry-leader in ROI measurement, BKV is committed to uncovering new and innovative ways to evaluate cross-channel media performance. We are very excited about the potential of Scientific Attribution in providing our clients with even more precise performance data for media spend," said Raphael Rivilla.
By collecting data on every single touch point for a digital media campaign, BKV accurately assigns credit for purchases across all the digital media channels in a campaign, leading to more effective optimizations and increased ROI.
During the webinar, BKV's analytics and media experts will cover the following topics:
• What is Scientific Attribution?
• Current Attribution methods and BKV's Scientific Approach
• How to Pick the Right Attribution Method
• Implications of Attribution across Media Planning and Buying
• Getting Started
Participants can register for the July 26th Webinar at bit.ly/SciAtt. Questions can also be submitted on Twitter in advance of and during the webinar by tweeting to ( @ ) BKVadvertising using the hashtag #SciAttribution dot
The presentation will be available after the event on BKV's website.
About BKV
Established in 1981, BKV is a direct and digital marketing agency that helps marketers meet business goals with data-driven strategies that generate leads, convert those leads into sales, and finally, into established and loyal relationships. The company uses a combination of traditional and digital media along with direct marketing techniques and high-performance creative to drive response while measurably growing clients' brands and sales. With offices in Atlanta and Kansas City, BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. For more information, visit www.bkv.com.
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