(1888PressRelease) October 20, 2011 - MIAMI, FL - As the price of gold dropped, again, today and we appear to be back on the roller coaster, it does seem as if the rise and fall of prices is not only manipulated but, to a large extent, a self-fulfilling prophecy. As prices fall below a certain psychological level, this prompts a sell-off, causing prices to fall even farther, and so on. On the other hand, as prices rise, there may be a rush to buy that simply pushes the price up more.
The first rule of investment, which many investors seem to forget, is 'buy low', 'sell high'. Investors are often given the analogy of a department store having a sale. The bargains are picked up when prices are low. However, in the case of a retail store, hundreds of shoppers snapping up bargains in a sale do not generally encourage the store's owners to reduce prices even more. At this point, therefore, the analogy fails to work. This does not mean that the advice is bad; it simply means that investors should remember this old adage - if the price is falling, don't sell, buy!
Now is the time for bargain hunters to pick up a good deal. The fundamentals underpinning gold have not changed and the long-term forecast remains largely unchanged also. We may be back on the roller coaster and trading may be choppy for a while but the price of gold is still trending upward, in the long term. Prices in the low $1600s offer a perfect buying opportunity. Guess what happens when investors who understand this rush into the market and buy - that's right - the price goes up again, and so it goes on.
Bill Hionas runs Pan American Metals of Miami, a precious metals brokerage located in Miami Beach.
About Bill Hionas:
Bill Hionas is CEO of Pan American Metals of Miami, LLC, a group of traders, investors and account executives that combines many years of experience to help clients invest in bullion. PAMM provides an individual investment service and is based in Miami, Florida for convenient access to both North and South American investors.
Buy low, sell high' is still good advice. 
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