Bike Revolution Is Changing Its Name to Bike Shepherd

Bike Revolution will change its name to Bike Shepherd. The new name will replace Bike Revolution in online and offline channels. End Quote

(1888PressRelease) June 10, 2011 - The service is an innovative global bicycle registration system that aids in bike protection and recovery. The new brand reflects the growing worldwide acceptance of the service which continues to expand into other countries.

"Initially, Bike Revolution was created to make an impact, to state that positive change were coming for cyclists and there was an alternative to traditional methods of fighting bike theft," says Briand Beausoleil, spokesperson for the company.

"Since then, we've heard from our cycling audience who shared their stories on how our registration platform and anti-theft tags have protected their bikes, and in cases where bikes were stolen, helped get them back," says Beausoleil. "We've listened to them and believe the new brand will be more relevant to what our core mission is, which is about offering greater levels of protection and recovering bikes" he goes on to say.

"We're very excited about the name change to Bike Shepherd. It fits with our growing global audience and encompasses future technology that we plan to introduce as part of our efforts to help cyclists keep their bikes safe. Its a renewed commitment on our part to promise and deliver greater services and benefits to our loyal community and customers. It will fulfil the new needs of these customers where the old brand may have fallen short of our goals," says Beausoleil.

The name change will not effect existing users of Kryptonite Bike Revolution Bike ID Kits currently for sale at bike retailers. All existing customers of Bike ID Kits will be able to continue to protect their bikes using the existing tags, use the registration platform and website as before. There is no need for current customers to make any changes to their account or tags. Visitors to the Bikerevolution website will be automatically redirected to the Bikeshepherd website.

Bike Shepherd provides cyclists with an innovative global bike registration service that aids recovery and deters against bike theft. The Bike Shepherd platform uses the latest mobile technologies and social media trends to help cyclists worldwide. Registering a bike is free at Bikeshepherd.org.

Bike Shepherd, a nonprofit company, produces mobile technology solutions for security applications in cycling and competitive sports sectors. The company offers a free, global bike registration, search and recovery service, using the latest in emerging technologies to create unique solutions to counter theft.

The founders come from technology and marketing backgrounds and are avid cyclists in their spare time. They believe in harnessing the power of technology and local communities to help keep neighbourhoods safe and reduce bicycle theft.

The company has programs that enable cycling organisations, bike manufacturers, corporate, municipal and educational institutions and law enforcement entities to protect their customers, members and constituents in the cycling community. Further information can be found at Bikeshepherd.org

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