Bigstep Steps Up to Help Stores Fight 'Retail Apocalypse' Addressing Critical Need to Create Omnichannel Experiences
Cloud Provider Built for Big Data Gives Retailers Solution for Complex Data Challenges to Achieve Advantage over Online Competitors.
- Chicago, IL (1888PressRelease) May 15, 2018 - As retailers face what could soon be an end to their traditional way of doing business, Bigstep presents a data-focused approach to battling “Retail Apocalypse”. As the only provider of a full-stack cloud built for big data, Bigstep addresses the growing need for retail stores to compete with online retailers and create omnichannel experiences.
“Brick-and- mortar stores are in the middle of a ‘Retail Apocalypse’ in which retailers who are unable to adapt are closing or trending down,” said Bigstep founder and CEO Lucas Roh.
“Bigstep has worked to address this impending issue by allowing retailers to leverage big data effectively.”
Complexity of Organizing Retailer Data
Unlike online retailers, it is much harder for brick-and-mortar retailers to gain a real-time view of the customer journey and experience. When data is coming from many different sources and in many different formats, it is a challenge to make the data useful for decision making.
Big data offers retailers the ability to optimize in-store experiences, help customers faster and improve their margins and inventory. Retailers can only see these benefits when they have the ability to leverage data in real-time.
Bigstep Empowers Retailers to Engage at the Pace Consumers Demand
The company’s enterprise-ready big data cloud solutions allow retailers to integrate their various data sources and make use of real-time analytics and data visualization.
Retailers using Bigstep are able to create an integrated shopping experience between their physical stores, website, marketing channels and every other way they interact with customers. They can then view the data together, separately or in any way required to improve overall decision making and strategy. Bigstep has seen great success with solutions allowing stores to react faster with real-time big data solutions.
About Bigstep Solutions for Retail
The Bigstep solution provides retailers with an analytics development platform, purpose-built environment for distributed applications, large scale and real-time data processing and acceleration of critical infrastructure components. As the trend of retailers looking to the public cloud and big data solutions increases, Bigstep will continue to offer a suite of integrated big data applications to make any data project intuitive, adaptive and integrated. Learn more by visiting www.bigstep.com.
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