Bharti Airtel joins hands with Centum Learning to launch the first ever Customer Service Academy in Africa

Top Quote Airtel Africa has recently entered into a strategic alliance with Centum Learning Limited to set up the first ever Customer Service Academy in the continent of Africa. End Quote
  • (1888PressRelease) March 20, 2012 - Airtel has envisioned becoming Africa's most loved brand by 2015. Amongst the multiple factors that lend to achieving such a brand promise, 'excellence in customer service' has been identified as possessing critical importance by the company management. In an effort to catapult the quality of their customer service higher, the company has recently entered into a strategic alliance with Centum Learning Limited to set up the first ever Customer Service Academy in the continent of Africa.

    The academy, managed and run by Centum Learning, will work towards equipping the Airtel customer service personnel from all 17 countries of operation, with the requisite skill set required to deliver customer service of exceptional quality. The training initiative amongst other activities will focus on:

    • Developing & assessing Standardized Content
    • Knowledge, Skill & Attitude development
    • Infusing sustenance mechanisms

    The Service Academy learning framework will ensure quality learning through a systematic and sustainable approach integrating multiple delivery models such as e-learning, classroom training and on-the-job training.

    Manoj Kohli, CEO, International Business & Joint Managing Director, Bharti Airtel said, "Centum Learning has proven to be one of our most valued partners in terms of Learning and Development not just in India but in Africa as well. With the launch of the first ever Customer Service Academy in Africa, powered by Centum Learning, the very important and critical building block is in place to equip our customer service teams with the necessary skills enabling our people deliver superior and never seen before customer service leading to a long term sustainable edge in the highly competitive telecom market."

    Speaking on the occasion, Sanjeev Duggal, CEO, Centum Learning remarked, "The speed of expansion of Airtel in Africa is truly remarkable. Centum Learning is proud to partner with Airtel Africa in its endeavour to offer exceptional customer service to its customers across the continent. With the launch of the Customer Service Academy, we are confident that the newly trained Customer Service team will play a pivotal role in not just delivering a world class experience but will drive the rest of the organization to deliver the same level of excellence, thereby bringing Airtel closer to its vision and promise of being the most loved brand by 2015, enriching the lives of millions."

    Currently Centum Learning is driving both the Airtel Centum Sales Universities in India and Africa and focuses on upgrading knowledge, skills and attitude of role holders in the sales and distribution domain. This model has successfully trained over 80,000 role holders ranging from frontline staff to the leadership teams and has impacted business outcomes by aligning the learning initiatives to the strategic objectives of Sales and Distribution teams across both India and Africa.

    About Centum Learning: http://www.centumlearning.com

    Centum Learning, provides end-to-end learning and skill-building solutions aimed at impacting productivity of businesses and the nation at large. Besides, it also provides higher education to youth for transforming the face of modern India.

    In the learning domain, Centum Learning's solutions cover the entire spectrum ranging from Learning Process Outsourcing, Custom Content Development, Training through Blended Learning Programmes, Executive Coaching and Performance Coaching to Process Management and Certification. Centum Learning has recently entered into a strategic collaboration with Bharti Airtel, Africa to enhance productivity & business outcome across 16 countries in Africa.

    In partnership with National Skill Development Corporation, Centum Learning has also established Centum WorkSkills India Ltd. to skill 1.2 crore people and make them employable by providing livelihood opportunities.

    About Bharti Airtel:
    Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. In India the company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers globally. In rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 241 million customers across its operations at the end of November 2011.

    To know more please visit, www.airtel.com

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