Bewakoof Brings a Wide Collection of Bollywood Merchandise

Bewakoof.com, India's most creative and quirky youth brand, partners with Bollywood to present a wide range of official movie merchandise. End Quote

(1888PressRelease) April 25, 2015 - Bewakoof.com, founded by IIT Bombay Alumni, is an online only cheeky apparel & lifestyle brand that caters to the fashion demands of the youth. Launched only in 2012, the e-tail brand has expanded its portfolio by offering exclusive merchandise for Bollywood.

Their stint with Bollywood began in 2012, with Anurag Kashyap's epic, Gangs of Wasseupur. Over the years, they have partnered with prestigious production houses like Yashraj, T-Series, Viacom18, and Zee TV among many others. Their portfolio includes big league films like Gunday, Gangs of Wasseypur 1 and 2, Singham Returns, Bewakoofiyaan, Yaariyan, Fukrey, Boss, Son of Sardaar, One by Two and Sholay 3D.

Explore their exhaustive range of movie merchandise on http://www.bewakoof.com/merchandise/index

Bewakoof has now become a leading player in Bollywood merchandising, owing to their extensive fan base and team of creative professionals. They work closely with the production houses to bring forth an innovative range, inspired by the mood of the film. Created especially for Bollywood enthusiasts, their never been seen before range consists of quirky T-shirts with graphics and slogans adopted from the movie.

"Associating with Bollywood films for merchandising is a branding exercise for us. We are thrilled to associate with such prestigious studios and look forward to team up with many more in the future. Considering that the youth is extremely influenced by Bollywood, this approach allows us to connect with them on a larger scale. Moreover, the studios also benefit from Bewakoof's massive youth following on social media," says Ms.Shruti Choudhary, Business Operations, Bewakoof.com.

Apart from an exciting Bollywood collection, they also offer a wide range of latest, on-trend apparel and lifestyle products. Have a look these online-only styles on www.bewakoof.com.

About Bewakoof
Bewakoof, launched in 2012 by an IIT Bombay duo, is one of the fastest growing online-only youth fashion and lifestyle brand. With over 500+ designs, 1.6 million followers on Facebook and 10 Bollywood movies merchandise, it is one of the most promising brands in the fast fashion realm.

Bewakoof harnesses the energy of 'quirkiness' and 'coolness'. The business model is being built by strong innovation in Technology and Supply Chain, with the vision to make fashion affordable and accessible to the young aspiring masses of India.

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