Benepik Launches Tech-enabled Consumer Loyalty Program, Enhances Brand Affinity
Benepik's new Consumer Loyalty Program helps brands leverage first-party data for personalized marketing, boosting engagement and retention. Features include "Scan & Earn" and "Receipt & Rewards," offering instant cashback via QR codes. With gamification, flexible program designs, and diverse redemption options, Benepik drives growth and enhances brand-consumer connections globally.
- (1888PressRelease) September 17, 2024 - Benepik, a leader in Rewards, Loyalty, and Corporate Gifting, has recently introduced a Consumer Loyalty Program. This move comes into play as the consumer brands are flocking towards first- party data and real-time insights, aiming to retain consumers and acquire new ones through personalized campaigns and repeat business.
First- party data empowers brands with direct, accurate insights into consumer behaviour, allowing for more personalized marketing and stronger consumer relationships. By leveraging this data, brands can enhance targeting, reduce acquisition costs, and drive higher retention rates.
As more brands are selling through online marketplaces and modern trade, they lack First-party Data. The multiple sales channels often create a disconnect between the brand and its consumers, leading to a gap in the relationship. A strong loyalty program can help bridge this gap by amplifying the brand's reach and fostering deeper connections with consumers. By incentivizing engagement across various touchpoints, the program not only brings brand and their consumers closer but also provide First-party Data for personalized and targeted communications.
With the latest projection of consumer loyalty to grow from $6.47 billion in 2023 to $28.65 billion by 2030, at a CAGR of 23.7%, it reflects the demand of consumer-focused strategies.
Benepik’s Consumer Loyalty Program can be seamlessly executed by Brands in the following ways:
1. Scan & Earn: The program allows brands to place unique QR codes on products or at retail outlets, consumers can scan the QR code and provide details and receive instant cashback, driving immediate engagement and loyalty.
2. Receipt & Rewards: Brands can add a unique QR code to product bills for consumers to scan and upload with their receipts to earn cashback points, enhancing trust and driving repeat purchases.
Both programs ensure that brands gather high-quality First-Party Data, essential for crafting personalized experiences that resonate with consumers.
A leading beauty brand, selling through online marketplaces and modern trade, was introducing a new product and required a consumer loyalty program to enable product sampling and collect valuable data. They saw remarkable results with Benepik's Cashback loyalty program, which offered instant, personalized rewards through QR code scanning available inside the packaging. They chose this program to enhance their consumer engagement and sales. The program boosted the brand’s sales by 25% and a 40% increase in consumer engagement within three months. Additionally, repeat purchases rose by 30%, and the real-time analytics provided valuable First-party data to create more personalized & targeted marketing campaigns. This innovative approach successfully drove both in-store and online growth for the brand.
Benepik’s Cashback Loyalty program is becoming a brand favourite because of its most diverse features:
1. Gamification: Adding fun to loyalty
This loyalty program features engaging games for the consumers, making every transaction more fun and interactive. This includes spin the wheel, scratch cards, and quizzes.
2. Flexible Loyalty Programs for All Your Needs!
Benepik offers flexibility in designing your loyalty programs to meet diverse business needs:
• Seasonal Loyalty Programs: Launch your loyalty program at the perfect time for your business, whether it is during a festive season or a key sales period.
• Targeted Geographies: Tailor your loyalty program’s cashback offers based on specific consumer locations or regions to better align with local preferences.
• Customizable Budgeting: Adjust your loyalty rewards to fit different campaigns or tiers, ensuring your program is as dynamic and effective as your marketing strategy.
3. Diverse Redemption Options and Dedicated Support
Benepik’s Cashback Loyalty Program offers diverse redemption options—from rewards with 500+ brands to tech gadgets and instant redemption. Backed by personalized support, a sleek custom webpage, and a top-notch helpdesk, it guarantees a seamless and exceptional consumer experience.
With over 8 years of industry expertise and a presence in regions such as India, UAE, Qatar, Saudi Arabia, and Indonesia, Benepik serves more than 700 enterprise clients. Benepik’s platform has a strong user-base of 2M+ users. With their innovative rewards & recognition solutions and seamless support, Benepik ensures seamless execution of Reward, Loyalty & Gifting program for all its clients.
Click here to know more: https://benepik.com/customer-loyalty/
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