Belgian Boys Makes Breakfast Fun Again With Debut Of New Brioche French Toast At Natural Products Expo West 2022

Top Quote Indulgent New SKU Will Take Center Stage in the Breakfast Foods Category. End Quote
  • (1888PressRelease) March 10, 2022 - BROOKLYN, NY – The French (Toast) Revolution is here! Belgian Boys, the woman-owned food startup working to create moments of joy in people’s everyday lives, is introducing its newest toaster-ready breakfast SKU, Brioche French Toast, at this year’s Natural Products Expo West. The brand invites attendees to stop by booth #5370 to try its new Brioche French Toast, which launched exclusively in Target’s refrigerated aisles in February 2022.

    As part of Belgian Boys’ commitment to offering quick and easy breakfasts that are equal parts great taste and fun, the mouthwatering new Brioche French Toast is a simple, convenient, and delicious breakfast treat that can be popped in the toaster or pan-fried on the stove. The fluffy brioche bread is baked to a golden perfection with just a touch of sugar, and like all Belgian Boys foods, the Brioche French Toast is made with premium, non-GMO ingredients and does not contain palm oil, artificial flavors, or preservatives.

    “We’re excited to turn up the happy at Natural Products Expo West this year with the introduction of our new Brioche French Toast! We first reimagined breakfast with our Original Crêpes, Belgian Waffles, and Bite-Sized Pancakes, and now with our Brioche French Toast, we are taking what used to be a time-sensitive weekend pleasure and turning it into quick and easy any-day breakfast option,” said Anouck Gotlib, CEO of Belgian Boys. “Consumers have already gravitated towards the Brioche French Toast’s heavenly flavor profile and nostalgic feel, and we can’t wait for show attendees to try it.”

    Natural Products Expo West will take place March 8-12 at the Anaheim Convention Center located at 800 W Katella Ave, Anaheim, CA 92802. Belgian Boys invites attendees to stop by booth #5370 to sample its entire product line including the new Brioche French Toast. For more information on the trade show, please visit www.expowest.com and for more information on Belgian Boys, please visit www.belgianboys.com.

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