Beautyworld Middle East Set to Capitalize On Positive Regional Business Outlook

2010 growth in Middle East and Africa outstrips global average according to recent estimates. End Quote

(1888PressRelease) May 25, 2011 - The Middle East's foremost trade and networking event for beauty products, hair care, fra-grances and wellbeing, Beautyworld Middle East 2011, got underway today (Tuesday, May 24th), at the Dubai International Convention and Exhibition Centre, with delegates and exhibitors upbeat about the industries' robust state of health.

With recent reports indicating that the current business outlook for the beauty, hair care and wellness industries in the region is extremely positive, there was a lively buzz in the air as the event kicked off its three-day run. Beautyworld Middle East was officially inaugurated at 10am by Dr. Hanif Hassan, UAE Minister of Health, who was accompanied by industry experts and senior officials from organiser Epoc Messe Frankfurt.

Speaking at the inauguration, Dr. Hassan said: "There is increased interest in the beauty and wellness sector so we expect that there will be lots of trade visitors from UAE and outside. This gives a positive impression about UAE and Dubai as an ideal venue for such leading exhibitions that attract a lot of international companies.The ministry monitors and controls all the legislations, rules, standards of the health authorities who are responsible for licensing products of this sector."

"Beautyworld Middle East has always reflected the pulse of the regional industry. This year the event has attracted some of the major players looking to further their business in this high-growth region," said Mr. Ahmed Pauwels, Chief Executive Officer of organiser Epoc Messe Frankfurt. "Over the three days of the exhibition, we expect trade visitors and industry profes-sionals from around the region to attend, either to seek fresh business leads and source new products or to learn about the latest trends and developments on the international arena," he added.

According to a recent study released by global beauty products giant L'Oreal, the global beauty market has grown by an estimated 4 per cent in 2010, which is a tremendous improvement on the 2.9 per cent growth reported in 2009 and a mere 1 per cent in 2008.

The study indicated that the highest rates of growth were recorded by the new markets in Asia, the Middle East and Africa. In fact the demand for cosmetics grew by 5.7% in the Middle East and Africa sectors, underlining the huge potential that exists for events like Beautyworld Middle East to tap into these areas.*

Being the region's only dedicated trade and networking platform for beauty products, hair, fra-grances and wellbeing, Beautyworld Middle East focuses on the key issues and challenges facing the beauty and wellness communities in the region. The exhibition is also the preferred venue for manufacturers to launch new products into the market, as well as a testing ground for new products and services.

"As in previous years, Madi International, leading supplier of salon equipment and products in the UAE will be holding the Walk of Beauty show, in which we will showcase top products, we also expect to host visiting officials from Procter and Gamble," said Mohammed Danab, of Madi International about his firm's participation at the show.

Mohamaed Noorani, Managing Director of Noorani Perfumes said, "We are showcasing 12 lines of perfumes designed for the Gulf, Middle East and Islamic markets. The perfumes are of French origin and blended into what is called Mokalat Arab fragrance."

Asad Zaidi of Sterling Perfumes said that they are promoting three perfume lines, Armaf, Estiara and Cosmo. The company is also seeking worldwide distributors for the same.

As expected, already there is a range of trade visitors from across the region at the exhibition. Ms. Jo Mathews from Australia, said: " I have been visiting this show for three years in a row now, to see new trends and new products and I enjoy it very much."

Salon owner Pely Fernandes from Mumbai, is a regular visitor to Beautyworld Middle East. "I come to Dubai every year to see new trends and new products from major international manufacturers," she said.

Beautyworld Middle East 2011 has a series of special features and a specialised conference programme. The Walk of Beauty, which is organised in conjunction with Madi International and powered by Wella Professional, is back for a sixth successive year. The event features the work of talented professional hairdressers and make-up artists in an interactive environment.

Also focusing on hair, Salon Educators, in association with MyHairdressers.

com and L'Oreal Professional are presenting some of the latest hair dressing styles and colours on a dedicated stage. These catwalk sessions are headed up by Steve Turner, artistic director, Salon Educa-tors, who is joined on stage by the revered Callum Warrington who is a celebrity favourite amongst such stars as Thandie Newton, Mischa Barton, Tess Daley, Billie Piper, Rachel Weisz, Amy Winehouse and The Kills. In addition, as part of the event, MyHairDressers.com has today launched their fully Arabic enabled web-site.

The Fragrance Station which debuted last year provides a dedicated area where visitors can sample perfumes and then locate the manufacturer or supplier of that particular brand on the show floor and Nail It! By OPI is a series of competitions where nail care professionals from the region are demonstrating their talent.

The Spa and Salon Management Summit, which will take place alongside the event today (Wednesday, 25th) is being held for the first time this year. The summit is designed to benefit the increasing number of spa and salon professionals in the region and will provide an in-depth look into key issues that impact the industry worldwide.

*BW Confidential quoting L'Oreal Preliminary 2010 estimations

Show Profile:
Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. The exhibition has grown in stature from its inception over 15 years ago, as the key networking and sourcing platform for the beauty and cosmetics industries. As the largest event of its kind, it ensures direct access to over 700 exhibitors from 45 countries with 17,000 trade visitors.
With an amazing array of products and services from all over the world, it gives visitors the opportunity to source cutting edge products and services as well as learn about and discuss the latest market trends.
There is no other related trade exhibition in the Middle East that delivers the same quality and variety of buyers and distributors.

Show website: www.beautyworldme.com

Company profile:
EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, Germany's leading trade fair organiser. With 450 million Euros in sales in 2010* and more than 1,770 employees worldwide, Messe Frankfurt brings 800 years of experience to Dubai, the strategic hub for the region. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners giving it a presence for its customers in more than 150 countries.

The successful portfolio of events of Epoc Messe Frankfurt GmbH in Dubai includes: Intersec trade fair and conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, Light Middle East, Beautyworld Middle East, Automechanika Middle East, and now also Paperworld Middle East and Playworld Middle East.

For more information, please visit our website at: www.uae.messefrankfurt.com
*Preliminary figures for 2010

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