Coca-Cola's campaign "Change the World With A Smile" is popping up on floating billboards along beaches, reaching swimmers, sunbathers, boaters and coastal crowds.
Cervecia Nacional brand, Atlas Beer, has launched a 2000 square foot floating billboard on the seas of Panama Bay. The inflatable billboard branding, supplied by Panama Portable Billboards and designed by bbi Displays, promotes the "El Sabor Por Mi Gente" campaign.
The California Department of Boating and Waterways has employed an alternative advertising solution to reach boaters. Its pollution awareness campaign is now featured on floating inflatable billboards in Southern California marinas and waterways.
New innovative beach advertising displays recently made their debut in Panama. The initial campaign featured Nissan Motors out-of-home billboard advertisements floating on the Panama Canal.
bbi Display's amphibious billboards provide advertisers with a unique ambient medium to reach the massive crowds at beaches. The floating billboards, operated in over 60 countries, are making their first appearances along numerous South America beaches and coastlines.
Innovative floating billboards were featured along the coasts of Miami and Los Angeles to promote the Red Bull Flugtag series. The unique informative billboards coupled with custom props successfully captured the attention of beach crowds and coastal audiences near the event location. There were over 100,000 spectators at the Long Beach event, marking the largest attendance of any Flugtag event.
Picture This Advertising, a new nontraditional outdoor advertising operator in the Gulf Coast area, provides a variety of nontraditional advertising solutions in Louisiana including billboard boats.