Bawree ties up with Francorp for the franchise development program
BAWREE: fashion house has join hands with FRANCORP, a part of Franchise India Group an ace integrated franchise and retail Solutions Company in Asia for its overall franchise development program.
- (1888PressRelease) November 28, 2011 - Indians love for traditional fashion wear and rich cultural heritage of the country has made occasions like marriage, festivals, anniversaries and birthday celebrations very special. Clothes always top the list of shopping during such events thus creating a large scope for ethnic wear market. Glorifying "Indian culture through women's ethnic wear" : BAWREE had routed it's venture in the year 1992, being the well liked shopping destination BAWREE offers a wide and exclusive dazzling collections for women and has a global standard and style that fuses color, quality at the same time along with the new fashion. The collections offer a total new and exclusive look for brides, special occasions, for work, and leisure. The core unit of BAWREE includes fashion clothing that consists of designer sarees, lehangas, salwar suit, kurtis, fabric, gowns and many more. Bawree has been part of a number of fashion exhibitions worldwide including UK, Dubai, Asiana and USA. The company glitters the fashion galaxy through the best of its collections.
Francorp will leverage the comprehensive strategy, franchise model, franchise proposition and recommendations, marketing activities, legal documentation, operation manual for BAWREE, thereby positioning the brand at its prime.
Mr. Mehul Sheth, Owner at Bawree elated, "I am pleased to get allied with Francorp for the franchise consulting program. I look foray in scintillating the ethnic industry through the best we have. Bawree Lady carries devotion, a woman who is committed to her values yet is beautiful in the cultural sense, she is traditional yet modern, a madness that we form and evolves beauty in every woman. Bawree seeks to spread this globally by glorifying Indian culture, through women's ethnic wear, that has been a passion every breadth and vision to be part of every woman. With Francorp's expertise, we are confident that we will be able to meet our targets and deliverables to the consumers."
Elaborating on the collaboration, Mr. Gaurav Marya, Managing Director, Francorp said, "I'm delighted to work with BAWREE for its expansion program. Expanding via franchise can be the best form of making a brand global as well as making it successful. Francorp will play a critical role in this project by assisting them in establishing achievability of this concept; propose a sustainable business model for future positioning, financial assessment of the license business, licensee profiling, identification of potential market and device a comprehensive rollout strategy."
Market surveys indicate that though the women's wear market is dominated by traditional wear like sarees, kurtis and salwars, urban western apparel has shown rapid growth. The changing outlook of the society towards working women has also played a key role in the transformation. Women today are opting for clothes that are comfortable, hassle-free and more fashionable in the international context. Foreign apparel retailers and lifestyle brands entering the Indian market have also played a crucial role in changing the tastes
About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 34 years.
For media enquiries, please contact: Ruchika Malhotra| PR & Corporate Communications Manager| 09311911705| mruchika ( @ ) franchiseindia dot in|For more information, kindly visit: www.francorp.in
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