BASF launches new mobile website

Top Quote BASF offers smartphone users an improved service with its new mobile website. Content is specifically tailored to the needs of mobile internet users. Fast mobile access will provide answers to the most important questions about BASF. End Quote
  • (1888PressRelease) May 14, 2012 - Users can access the latest BASF press releases and dates or contact the right person directly via clearly positioned icons on the home page. Investors can track the company’s share price or request a digital version of the corporate report. Job seekers can get information about BASF’s application processes. The site also offers quick access to BASF’s social media channels, such as Twitter, Facebook, etc.

    “Our target groups should be able to access relevant information swiftly from wherever they are,” said Elisabeth Schick, Senior Vice President Communications & Government Relations BASF Group. “That is key for innovative online communication.”

    BASF’s mobile website is optimized for touch screen operation on all established smartphones, such as iPhones, Androids or BlackBerrys (new models with touchscreen). Smartphone users can access the new mobile website via m.basf.com or www.basf.com.

    About BASF
    BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com .

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