BASF announces plans to work directly with farmers in the Nile and Middle East region
BASF has announced that the division Crop Protection plans to sell products directly to customers in the Middle East and Nile regions.
- (1888PressRelease) April 21, 2011 - Today’s announcement falls in line with the company’s long-term strategic plan to increase its support for the professional agricultural markets around the Nile and the Middle East. The goal is to triple revenues in Africa and the Middle East by 2018. These markets are currently valued at approximately € 300 million. According to Gabor Mehn, BASF’s Director of Business Development Crop Protection Africa and the Middle East, the Company’s intensified sales and marketing program during 2010 has already produced a 50 percent increase in revenues.
At a celebratory event in Dubai, Gabor Mehn highlighted the advantages of this new direct sales approach. In front of an audience of customers he stressed BASF’s long-term commitment. “We are ready to work with our customers here, shoulder to shoulder, to deliver relevant and sustainable solutions for the benefit of the farmer and the environment we live in, both now and in the future.”
This new model provides local customers with direct market access to BASF’s product portfolio. Such access will help farmers deliver high yields with high quality in the fruit, vegetables and cereal sectors. In addition, the Company announced plans to establish a hub for agricultural products in Cairo, Egypt, and will also offer tailored services and training programs to local farmers and technicians.
About the Crop Protection division
With sales of 4.0 billion in 2010, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro
About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of about €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).
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