Baidu Signs Exclusivity with adSage in North America
adSage, the largest SEM and SEO agency in China, signs exclusive partnership with Baidu in North America at the beginning of 2012.
- (1888PressRelease) April 10, 2012 - In order to boost the profit, more American corporations are either aggressively expanding or planning to enter the Chinese market. Industries vary from banking & finance, e-commerce, travel, education, to online game or social network. Many US companies have online presences in China without any advertising support. Finding the right alliance to enter China's ever changing market is challenging without having the right resources available for guidance.
American corporations want to seek cost effective and efficient ways to enter China's Emerging Markets. As the largest internet search engine in China, Baidu covers 83% of the 500 million Chinese internet users. Like it or not, you cannot ignore it. adSage' exclusive partnership with Baidu will allow US companies be more widely accessible to the Chinese consumers as well as collaborate with Baidu.
adSage is the number one SEM firm in China, managing campaigns for over 200 premier advertisers on Baidu and Google. Its customers include PingAn Insurance (largest advertiser on Baidu), L'Oreal, Hilton and Dangdang. At the recently held 2012 Baidu Partner Conference, adSage won three prominent awards - "Elite Award" for its total managed search budget; "Shining Star Award" for adSage's fast growth, and the "Business Integrity Award" for adSage's long and reliable business partnership with Baidu.
Whereas most of China's advertising agencies win the case relying on the relationship, adSage represent itself as a leading technology and service company. adSage currently employs over 500 employees in US, Beijing, Shanghai and Shenzhen, among them over 200 software engineers and an agency division to serve advertisers. adSage's US office is based at Bellevue, the hometown of Microsoft Online Service Group. adSage CEO Zhaohui Tang previously led the Microsoft SQL Server Data Mining team, and was one of the founders of Microsoft adCenter and adCenter Labs. adSage employs some ex-Microsoft engineers to develop the in-house tools used to help clients improve their ROI.
Forex, as an example, a Gain Capital Holdings (NYSE: GCAP) company offering foreign exchange trading services across the world, selected adSage for its search campaign management on Baidu early this year. In the past two months, adSage has improved Forex's campaign ROI over 30 percent by using its proprietary algorithm, adSage Portfolio Optimizer for Baidu. adSage also has helped Forex to use various Baidu products besides search. MobiSage (adSage mobile ad network) is ranking the most influential mobile ad network in China, reaching 100 million mobile devices through in mobile application advertising.
adSage CEO Zhaohui Tang said: "We are very proud to help US companies expand their business to China. We consult with our clients to break the culture and technology barrier and maximize their advertising performance on Baidu and other online media from mobile and social media outlets."
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