Badminton World Federation Super Series 2011 Licensed Exclusively To One World Sports For U.S. Television
One World Sports has secured the exclusive U.S television rights to the OSIM Badminton World Federation (BWF) World Superseries 2011. According to the terms of an agreement with Total Sports Asia, the BWF's exclusive media and marketing partner, One World Sports will present all 2011 tournaments in English on television, as well as on broadband and mobile.
- (1888PressRelease) March 29, 2011 - DALLAS and KUALA LAMPUR -The BWF World Superseries launched a two-tier series circuit in 2010. This year's 12 tournaments will include both the Premier Series and the Superseries. The total prize money in 2011 is $4,250,000 and the successful players will qualify for the Superseries Final held this December. Event locations include: Tokyo, Seoul, Jakarta, Paris and other global locations.
"Continuing our commitment to provide top-tier global sports with an emphasis on Asia, the BWF World Superseries is an outstanding addition to our racquet sports offerings," said Preston Bornman, President, One Media Corp, parent company of One World Sports. "As an Olympic sport that is popular worldwide the BWF is an exciting addition to our One World Sports offerings."
"The United States is an important and fast-growing market for the BWF and we are excited about our new relationship with One World Sports," said Thomas Lund BWF's COO. "U.S. sports fans will be able to follow all the action on TV, mobile video and broadband, thanks to One World Sports."
Live and delayed coverage will be available on One World Sports television and broadband. Mobile video coverage will be available on Verizon Wireless VCAST Video.
For more information please contact:
Fifth Ring for One Media Corp
Tel: +1 713-457-21215
Email: angelica ( @ ) fifthring dot com
Total Sports Asia
Jasmime Kaur Darshan
Marcom Manager
Tel: +603 7660 9611
Fax: +603 7660
Email: Jasmime.darshan ( @ ) totalsportsasia dot com
About One Media Corp
One Media Corp is a privately owned company based in Dallas, with offices and technology also located in New York, Houston, Atlanta, Las Vegas, Singapore and London. One Media Corp owns and operates One World Sports, a sports network that focuses on Asia, and America One, a general entertainment television network. It recently acquired B2 Broadcasting, formerly B2 Networks and B2TV, which is a premier provider of reliable and secure broadcast quality television transport worldwide, and manager of pay-per-view services to more than 100 U.S. colleges and universities. Learn more at www.OneWorldSports.com.
About Badminton World Federation
The Badminton World Federation (BWF) is recognized by the International Olympic Committee (IOC) as the world governing body for the sport of badminton. The BWF is empowered by the IOC and the BWF's 170 Members to govern the sport of badminton - 158 of these members are National Badminton Federations under the IOC/NOC structure. In partnership with its five continental confederations and its members, the BWF promotes, presents, develops, and regulates the sport worldwide. The BWF has its headquarters in Kuala Lumpur, Malaysia, with an office in Lausanne, Switzerland.
About Total Sports Asia
Total Sports Asia (TSA) is a leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and four offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights including U.S. Open Tennis, BWF Super Series (Badminton), PSA Pro Tour (Squash), ITTF (Table Tennis), French Football League and the current EURO/WORLD CUP Winner, Spain. For more information visit www.totalsportsasia.com.
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