Back to the Future: Fal Allen Returns to the Anderson Valley Brewery Boonville, California Monday July 12, 2010
Anderson Valley Brewing Company President Trey White today announced the return of highly respected brew master Fal Allen to the company.
- (1888PressRelease) July 12, 2010 - "Fal Allen is one of the top brew masters within the American craft beer industry" says Mr. White; "The beers created by Anderson Valley are amongst the premier craft beers available in the world. Fal's superb craftsmanship combined with his environmentally conscientious approach fits perfectly with our strategy of maintaining and expanding Anderson Valley's reputation as the maker of some of the world's best craft beers."
"As brew master, Fal will lead our efforts to provide delicious yet cutting-edge brews while simultaneously performing as a key brand ambassador for the Anderson Valley Brewery. In addition to his primary work in the brewery, Fal will work in the trade educating the public and our distributor partners on our products in particular and the benefits of craft beer in general."
Fal has over twenty years of experience in the craft beer industry and is well regarded for his innovative and creative style. Fal has been published extensively on a wide array of craft brewing topics and serves frequently as a judge at the GABF and other top quality brewing competitions. Fal previously worked as head brewer and general manager from 2000 to 2004 at Anderson Valley Brewing during a significant growth phase for the brewery.
Fal Allen says: "I greatly enjoyed my previous work with the Anderson Valley Brewery. I love the brand and have tremendous respect for the brewing staff at Anderson Valley. I very much look forward to working with Trey White as I believe his vision for maintaining and enhancing the quality of Anderson Valley's beers whilst expanding the brand's marketing potential is truly exciting. I cannot wait to get back!"
Located in the bucolic Anderson Valley region, the environmentally friendly, solar powered brewery's Boont Amber Ale and Hop Ottin' IPA amongst many others are highly respected within the craft community.
Contact:
Anderson Valley Brewing Company
707-895-2337
www.AVBC.com
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