Bacardi Appoints New Chief Marketing Officer
Bacardi has appointed Dmitry "Dima" Ivanov, previously global category director of rums with the group, its new chief marketing officer as Andy Gibson steps down from the role.
- (1888PressRelease) January 16, 2015 - Bacardi (Bacardi) is the world's largest privately Holding spirits company, also the world's largest-selling rum brand.
Ivanov, who most recently developed and launched the Bacardi Untameable Since 1862 global marketing campaign, will also take up the position of president of Bacardi Global Brands with immediate effect.
Ivanov will now be responsible for Bacardi's global marketing organisation and driving its portfolio of premium spirits brands, including positioning, advertising, packaging and innovation.
He will also sit on Bacardi's global leadership team, reporting to the group's CEO Mike Dolan.
"With 20 years in consumer marketing roles, and eight years with Bacardi, Dima knows our brands and what it takes to successfully market premium consumer goods," said Dolan.
"Having led the largest market within Europe, he also brings a perspective of what countries need from a CMO in order to execute brand ideas successfully.
"Having led the Bacardi rum brand reinvention and built a strong, results-driven marketing team for Bacardi rums, I look forward to achieving the same accomplishments in this new global role for all our iconic brands, as well as bringing our marketing capabilities to the top-class level," Ivanov.
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