Baby Boomer Generation Chooses To Holiday In The Uk This Summer As The Pension Crunch Takes Its Toll

Details of a recent survey from Leeds-based OscarUK.co.uk. End Quote

(1888PressRelease) August 03, 2011 - With the summer holidays underway, a recent survey from Leeds-based OscarUK.co.uk, the leading concessions website for over 50s, has revealed that 84% of over 50s have changed their holiday plans this year, 30% are taking mini breaks instead of holidays and one in four are taking more holidays at home.

• 84% of over 50s have changed their holiday plans this year
• One in four over 50s are taking more holidays in the UK as its cheaper than going abroad
• Online savvy over 50s use the internet to plan ahead, save money and prevent arguments!
• Free guide launched to save the over 50s on eating, accommodation and travel this summer

The weakening pound means that holidays in Europe are increasingly expensive so millions of people in the UK are cutting holiday costs by taking staycations, mini-breaks or day trips this summer rather than going abroad. Over the past four years, the pound has fallen by more than 20 per cent against the Euro, pushing up the cost of our favourite sunshine holidays to destinations such as Spain, France and Italy.

According to OscarUK's survey, the top six reasons for over 50s holidaying in the UK are; it is easy to organise (60%), it is easy to travel (59%), the beautiful scenery (55%), the historic sites (46%), the internet allows people to research and plan their trip easily (44%) and going back to places which remind them of happy childhood holidays (26%).

Over three-quarters of the online savvy over 50s use the internet to plan ahead and nearly half (46%) use it to look up money off vouchers and find out directions so they can avoid arguments!

The UK provides a wealth of places to visit from mountains to beaches, castles to theatres and lakes to gardens, so OscarUK has put together a free Essential Guide to Summer in the UK. Offering 39 tips and offers, this guide is packed with ideas to help the over 50s breeze through the summer holidays, whether entertaining grandchildren or taking a day trip out with friends.

Peter Simpson, chairman of OscarUK.co.uk, said: "The UK's 21 million over 50s have been some of the hardest hit during the recession and 20% of those surveyed said that they are watching what they spend due to inflation or worries about their pension. It's no wonder that they are choosing to cut back on holidays, choosing to take mini-breaks and holidaying at off peak times in the UK. We hope our discounts and offers will help to make their summer on these shores even more enjoyable."

For more information, visit www.oscaruk.co.uk.

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