B2B Soft Showcasing World Class Mobile Solutions for Wireless Retail at CCA's 2015 Global Expo

Innovative Integrations Improve Business Processes and Drive Profitability for Wireless Carriers and Retailers. End Quote

(1888PressRelease) March 23, 2015 - Atlanta is heating up for spring's major mobile expo, CCA's Global Expo which kicks into gear at the Atlanta Hilton, March 24-27, 2015. The Global Expo brings decision-makers in the competitive mobile ecosystem - carriers, technology experts, network builders, consultants, media, analysts, and industry influencers - together for networking, learning and sharing of best practices. The event offers interactive educational sessions, a vibrant exhibit of the latest products and an abundance of networking opportunities.

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce that it will be exhibiting at the CCA Global Expo in booth #97 in the Galleria Exhibit Hall. B2B Soft will be presenting an array of wireless retail and management solutions for carriers and dealers that positively impact customer acquisition and retention, as will be showcasing the latest version of its innovative retail management platform, Wireless Standard.

Wireless Standard-quick, efficient, and intuitive to use-provides wireless retailers, vendors and carriers with 360 degree visibility into all facets of their business for maximum profitability. B2B Soft's integrations with carriers and master dealers, billing and payment partners, inventory providers, and a variety of solutions partners lets dealers extend their range of services, speed store processes, and better engage customers for more efficient, effective and profitable operations.

B2B Soft's direct carrier integrations simplify activations and transactions for a much faster, seamless and overall better customer service experience. B2B Soft's versatile mobilePOS frees sales agents to interact directly with customers on the sales floor, reducing wait times while providing personalized attention. B2B Soft's Enhanced Reporting module delivers access to powerful business intelligence, anywhere, anytime, on any device for in-depth insights and analytics for the fastest and most accurate decision making. Wireless dealers can connect with customers through B2B Soft's powerful Customer Connect Direct Marketing with real time marketing campaigns that increase brand awareness, improve the customer experience and help generate loyalty.

"Carriers rely on us for centralization of operations and billing, unification of their stores and offerings, and control of store data and commissions, all of which enable them to be more competitive and profitable," says Gary Khabinski, B2B Soft CEO. "We're pleased that carriers and their dealers trust us for innovative solutions that enhance the customer experience and offer deep and fast analysis of every facet of their operations for the best decision-making possible."

About B2B Soft
B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.

B2B Soft's business management services include mobile POS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, and Commission Reconciliation. Today, more than 6,500 wireless retailers rely on B2B Soft's Wireless Standard Retail Management Platform to make the business of doing business simpler and more profitable. Visit www.b2bsoft.com.

About CCA
Headquartered in Washington, DC, CCA advocates on behalf of our members' interests and works to educate policymakers on the key issues that impact our members' ability to compete, survive, and thrive. Advocating before the Federal Communications Commission (FCC), the White House and Congress, CCA works to ensure that our members' voices and views are heard not only by policymakers but also by the media, third parties and throughout the entire wireless industry.

CCA events offer unprecedented access to top-level executives across the competitive mobile ecosystem. From interactive educational session, to a vibrant marketplace on the exhibit floor and ample opportunities for networking, the Competitive Carriers Global Expo is "where the carriers are" and the premier event for forging connections. www.competitivecarriers.org

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