B2B Soft Attending 2013 Competitive Carriers Global Expo

B2B Soft and Wireless Standard Expanding the Scope and Profitability of Wireless Retail with Customized End to End Solutions. End Quote

(1888PressRelease) April 16, 2013 - B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce its attendance at the 2013 Competitive Carriers Global Expo at the Cycle30 booth, #411. The upcoming event, at the New Orleans Marriott in New Orleans, LA, from April 17-19, will focus on addressing opportunities for competitive carriers from the regulatory, technical, marketing and business perspective. The expo brings carriers and their partners together with technology experts, network builders, consultants, and analysts for networking, learning and sharing best practices.

The theme of the CCA spring expo is Competing in a Connected World. 4G LTE has opened a wide range of dynamic new services to keep carriers competitive. Mobile money marketing strategies, 4G LTE business models, and competitive customer engagement strategies are playing key roles as competition in the marketplace becomes ever fiercer. B2B Soft will be presenting an array of end to end wireless retail solutions that improve efficiency and profitability while expanding the scope of the customer experience

B2B Soft will be showcasing Wireless Standard, the industry's premiere Retail Management Platform. Adopted by more than 5,500 wireless dealers and master agents to run their businesses more efficiently, effectively and more profitably, the comprehensive platform assists wireless retailers in their daily operations-from seamless Point-of-Sale transactions, store operations, merchandising, inventory control, loss prevention, resource management and payment solutions to business intelligence.

The modular platform is customizable and scalable to meet the needs of businesses of any size. Strong analytics and realtime reporting allow for monitoring, tracking, reporting, and responding to everything, from inventory to commissions, quickly and easily. Real-time connectivity with the indirect retail channel gives carriers a strong competitive edge as integration of Wireless Standard into carrier applications provides business automation, real-time control, as well as increased productivity and improved customer service at each of their retail locations.

Wireless Standard's innovative partner integrations enable carriers and their dealers to provide additional and improved services to their customers. Payment processing integration API's with epay, PreCash, Qpay and TIO Networks give retailers another way to provide their customers with enhanced and expanded service while generating additional revenue. They offer a faster, easier, and more accurate way to process payments at the point of sale, reducing fraud and minimizing errors.

Integrations with eSecuritel, Protect Cell, and Global Warranty Group provide access to handset and device protection programs that insure customers' investments and ensure their piece of mind. Agents and dealers benefit from Wireless Standard's Vendor Managed Inventory module, with partners Offwire and Wireless Xcessories Group, for automated inventory replenishment and integrated capability to maintain product catalogs, pricing and product changes, commission reconciliation as well as case and dispute resolution.

"We continue to work with carriers to offer mobile point of sale, fully integrated enhanced reporting as well as kiosk and lobby management solutions that have a direct and positive impact on customer acquisition and retention," says Gary Khabinski, B2B Soft CEO. "B2B Soft and Wireless Standard are providing telecom operators with a centralized system that unites their storefronts and comprehensively ties together all of their offerings, enabling their operations to be more efficient, competitive and profitable."

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 5,500 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com

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