B2B Soft and QLess Partner to Cut Mobile Customer Wait Times

Mobile Queuing Services that Reduce Wait Times, Enhance Customer Experience and Increase Profits have Wireless Retailers Lining Up. End Quote

(1888PressRelease) June 18, 2014 - B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, today announced a new partnership with QLess, the worldwide leader in line management solutions. QLess' virtual line management service is now integrated with B2B Soft's Wireless Standard Retail Management Platform. Through the solution, customers of wireless retailers join a service line virtually and receive updates on the estimated time to service, as well as when their turn has arrived.

It's estimated that up to 50 percent of potential customers leave a store or service establishment when presented with a long wait. QLess' solution significantly enhances the customer experience by freeing patrons from physically having to wait in line. Further, letting customers continue to browse and shop while they wait greatly increases the likelihood of additional purchases.

QLess helps organizations of all sizes manage the flow of business, turning real-world lines into virtual queues. A customer can join the line from their cell phone, a web application, an in-store touch screen kiosk, or they can be added to a line manually by an employee. With the ability to call ahead to secure their spot and arrive closer to their service time, customers can roam the store or run errands while they "wait", receiving a text or call when their turn has arrived. This enables customers to enter a location and be assisted upon entry.

QLess' CEO, Alex Bäcker noted, "By removing physical lines and enabling digital customer conversations QLess allows businesses to implement an affordable technology that can give back countless hours of lost time to consumers, while offering businesses a true competitive advantage."

In addition, retail locations that use mobile line management technology are proven to enhance customer satisfaction, ultimately leaving a more favorable impression of the retailer, and reducing pressure on its staff.

"QLess empowers customers to use their time as they desire while they wait," said Don Rossi, vice president of sales and marketing at B2B Soft. "Knowing when they will be served and working that into their schedule rather than spending hours waiting in line eliminates anxiety and uncertainty and creates a more satisfying experience."

"We're pleased to offer QLess' exceptional line management solution to wireless retailers through Wireless Standard," noted Gary Khabinski, CEO of B2B Soft. "It's another great value add that B2B Soft can provide dealers and their customers with innovative technology for exceptional customer service, increased customer loyalty and better sales."

B2B Soft's Wireless Standard Retail Management Platform has been adopted by more than 6,000 wireless dealers and master agents as the industry's premier solution. With seamless point-of-sale transactions, streamlined store operations, inventory control, loss prevention, resource management, integrated payment solutions and powerful business intelligence, the comprehensive platform assists retailers in running their businesses more efficiently, effectively and profitably.

About B2B Soft
B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.

B2B Soft's business management services include mobilePOS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, and Commission Reconciliation. Today, more than 6,000 wireless retailers rely on B2B Soft its Wireless Standard Retail Management Platform to make the business of doing business simpler and more profitable. Visit www.b2bsoft.com and www.wirelessstandard.com.

About Qless 
QLess is a worldwide leader in line management solutions. The company plays a key strategic role in helping organizations reduce wait times and no shows by engaging effectively through touch screen kiosks, text messages delivered via phones, and online through cloud-based systems. QLess also provides customers with valuable data analytics to further improve key metrics such as wait time and conversion rates in customer-centric organizations. QLess clients span five continents and include DMVs, universities, urgent care centers, restaurant chains, and multinational phone carriers such as Vodafone and T-Mobile. For more information, please visit http://www.qless.com/.

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