B2B Sales Growth Expert Tom Cates to Speak at Sales 2.0 in Boston
Tom Cates, one of the world's leading experts on B2B client retention and sales growth, will host a session at the Selling Power Sales 2.0 Conference in Boston on Monday, July 14, 2014.
- Boston, MA-NH (1888PressRelease) July 11, 2014 - During the session, Cates will discuss his concept of sales equity and show how it is critical to rapid sales growth for B2B companies. Clients of The Brookeside Group, a management consultancy that Cates founded, have added millions of dollars of revenue per year using the company's patented system for assessing and strengthening customer relationships.
In his presentation, Cates will show how sales equity can build on product and brand equity to benefit sales efforts at every level, and explain why individual salespeople and other relationship owners increasingly need strong sales equity to boost revenue and improve company performance.
Cates has over 30 years' experience leading consulting engagements focused on customer-facing functions in a wide variety of industries. A natural storyteller, he speaks regularly to 5- to 5,000-person audiences about building strong client relationships and growing sales.
About Brookeside
Brookeside is the B2B relationship company. Its new kind of client feedback and sales coaching software, called SalesEquity.comTM, is a field-proven tool that helps B2B sales and service teams unlock revenue growth hidden within 1:1 client relationships. Brookeside helps businesses cut costs and boost revenue by providing actionable, 360° client feedback, personalized coaching, world-class management and sales training and award-winning consulting.
For more information contact:
The Brookeside Group, Inc.
Michael Schulze, Manager of Marketing Communications
978-393-1430
www.brookeside.com
About Selling Power Sales 2.0
The Sales 2.0 Conference is the leading event series devoted to helping executives in sales, sales operations, sales enablement, and marketing learn how to better leverage Sales 2.0 technologies and strategies to foster improved sales performance and results. The upcoming conference will focus on real-time capabilities and real-time success for B2B sales including marketing, analytics, and social media. The event date is July 14, 2014.
www.brookeside.com 978.393.1440
© 2014 The Brookeside Group, Inc.
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