Azimuth's Landship Has Arrived! World's first upright reading of time with retrograde movement
The Landship is not the only innovative design from Azimuth that draws inspiration from objects not normally associated with watches; previous Azimuth models included a Lamborghini inspired SP-1 TBT and the Robot-shaped Mecha-1 Mr Roboto and the ever popular SP-1 Spaceship; modeled after a Spaceship of course!.
- (1888PressRelease) March 20, 2012 - Encased in a high grade titanium case, complete with a turret and a sponson (side gun), the SP-1 Landship takes you back to the mean, heavily armored war machine first seen thundering over barbed wires and trenches in WWI.
First crafted and shown to the media and trade buyers at Baselworld 2011, the final and finer version of the SP-1 Landship is finally available for purchase at the Azimuth boutiques and specialty retailers worldwide from April 2012 onwards.
The SP-1 Landship's turret contains a 3-dimensional Wandering Hour Drum, allowing the wearer to read the hour in an upright manner by looking inside the turret, which is different from the normal way of reading time on a flat plane. The Retrograde Minute complication can also be viewed in a similar upright fashion. The sponson on the side doubles up as the winding crown of the watch. The SP-1 Landship's distinctive shape and function also means that the manufacturing process is different from the conventional means of watch-making, thereby pushing the boundaries of watch design and manufacture to new limits and setting a new benchmark for other watch makers to pursue.
The "engine" that powers this amazing machine is Azimuth's own in-house modified 28,800 vph Swiss-made "X-1" retrograde minutes and wondering hour movement. And because it is modified in-house, this movement is not available to other Swiss watch manufacturers.
Each watch will have its unique serial number, etched on a loose plate on the left side of the Titanium case and bolted only when the watch is delivered - a first for the industry too.
The Landship is not the only innovative design from Azimuth that draws inspiration from objects not normally associated with watches; previous Azimuth models included a Lamborghini inspired SP-1 TBT and the Robot-shaped Mecha-1 Mr Roboto and the ever popular SP-1 Spaceship; modeled after a Spaceship of course!.
There will only be a limited production of 100 SP-1 Landships for the initial 2 years.
Azimuth watches are marketed and distributed in Europe, North, South and Central Americas, the Middle East and Asia. In Singapore, Azimuth is sold through Azimuth Excusive Boutiques at their Marina Bay Sands and Mandarin Gallery. Azimuth watches are made in Switzerland in its atelier in Bienne.
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About Azimuth Watch Company
Founded in 2004, Azimuth is a luxury watch manufacturer, focused on creating avant-garde designs for mechanical timepieces. Azimuth watches sport a variety of styles never before seen in the world of luxury horology, from racecar instrument panels to gaming tables to robots.
Azimuth is a luxury watch brand that manages the entire mechanical timepiece production from research, development and manufacturing, to retail, distribution and delivery worldwide.
Azimuth's foundational pillars that guide its watch-making philosophy are: avant-garde designs, mechanical complications, and Swiss-made quality. In June 2009, Azimuth established its exclusive atelier in Bienne, Switzerland, to research, model and assemble its watches.
Azimuth is distributed in Europe, North, South and Central Americas, the Middle East and Asia. In Asia, its distributorships are in Japan, Hong Kong, Singapore, Malaysia and Indonesia and soon to be in China. Azimuth also owns and manages its own Exclusive Boutiques in Singapore.
For more information, visit www.azimuthwatch.com.
Join us on Facebook at www.facebook.com/azimuthwatch.
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For media enquiries, please contact:
Fharhanna Raffid or Katie Leong
Email: fana ( @ ) roi-strategy dot com Email: katie ( @ ) roi-strategy dot com
Tel: 6284 8353 Tel: 6284 8353
H.p.: 91129084 H.p.: 90170342
Appendix A
SP-1 Landship
Specification:
Case: Titanium
Case Size: 55mm x 40mm
Water Resistant: 3ATM
Movement: Azimuth In-House Modified Hi-Beat
28,800 vhp "X-1" Movement
Function: Wondering Upright Viewing Hour Drum with
Upright Viewing Retrograde Minutes
Strap: Rubber strap with Deployant buckle
Power Reserve: 38 hrs.
Limited Production for 2012/13: 100pcs
Recommended Retail Price: SGD 9800
For media enquiries, please contact:
Fharhanna Raffid or Katie Leong
+65 62848353
fana ( @ ) roi-strategy dot com
katie ( @ ) roi-strategy dot com
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