Award-winning PENXO Reinvents The Pencil

Intuitive and Minimalist 2mm Lead Pencil Now Available for Pre-Order on Kickstarter. End Quote

San Francisco, CA (1888PressRelease) May 06, 2015 - When most of us started drawing as a kid, a standard pencil on some notebook paper would often "do the trick." But as you grew into a developed artist, designer to doodler, the materials and tools that we choose have become more important as the connection between quality materials and work becomes noticeable along the way. While most rely on the latest digital electronics, there is something pure about a pencil and paper that a tablet and stylus will never be able to replace. Today, PENXO introduces the PENXO Pencil, a reinvention of the classic writing tool, now available for pre-order through Kickstarter.

With simplicity and design at its core, the PENXO Pencil was recently recognized with the internationally renowned and prestigious Red Dot Award for 2015. With more than 6,000 applicants vying for the award, the PENXO Pencil was crowned "best of the best" for its groundbreaking design in the stationary category. The honor is a clear indication of the success this small concept has availed all thanks to its groundbreaking design.

"In wanting to create products that surprise and inspire people, the concept of the PENXO Pencil came through looking at everyday products from a new angle, especially products that we usually take for granted. Through the development phase, I focused on eliminating unnecessary parts, while keeping the essential functionality of the tool, and utilized materials that would address sustainability needs," said Brian Tong TAK, CEO & Designer, PENXO. "A designer and drawer myself I'm so excited to be bringing the PENXO Pencil to market, which in its simple and stylish design, eliminates all the finicky mechanical bits in conventional mechanical pencils, but also solves a problem that has plagued designers for years - how to release the lead faster and make it easier to tell which lead is loaded. We've done it and it can now be yours."

This thoroughbred writing appliance offers a beautifully simplistic design that eliminates the springs, buttons, and mechanical parts found in conventional mechanical pencils, while continuing to pay homage to the traditional wooden pencils that have been used by designers, artists and students for centuries. For anyone that appreciates design, PENXO is for you.

Expected to ship in July, the PENXO Pencil is available for pre-order through Kickstarter at a discounted rate of $25 (MSRP $35) and initially be available in two colors - Dark Black and Rebel Silver. Other features of the PENXO Pencil include:
• Quick Lead Release - Offering the fastest lead release compared to any other lead pencil, the PENXO Pencil features a center window gap which function as a lead trigger release, which greatly increases the speed of releasing the pencil lead.
• Lead Usage Window - Since most 2mm leads have labels printed on them, the lead window on each side allows you to read the lead color, brand, hardness labels, and check the amount of lead left. No more guesswork.
• Eliminates Spinning Knob Indicator - Conventional drafting pencils use a spinning knob indicator to identify lead hardness, making the user turn the knob every time the lead is switched so you don't forget what lead you put in. Penxo eliminates this inconvenient step.
• Clamp Principle - The forward cutting gap on PENXO's tip creates a pivot tension at the opposite end. This counter balance creates a clamp-like effect, providing pressure on the front tip, which secures the lead in place and prevents it from sliding out.
• Constructed "In Flight" - The construction of the PENXO Pencil demands attention. Precision milled from a single block of 6061-T651 aluminum as used in aircraft construction to construct the pencil, it offers a perfect balance of lightweight, durable and flexing properties.
• Unique Grip - Designed to contour your fingertips for a better control grip, the PENXO also features a window gap that offers airflow under the fingertips to greatly reduce sweating, creating a non-slippery grip.
• Lasts FOREVER - Not only by using solid aluminum to construct the pencil it will last for decades on end, but it also addresses sustainability needs and is highly recyclable.

For more information on the PENXO brand and its award-winning PENXO Pencil, please visit the website or follow us on Facebook and Twitter.

About PENXO
Founded in 2015, PENXO (http://www.penxo.com/) is the brainchild of designer Brian Tong TAK. It's first product, the PENXO Pencil, has already won the coveted Red Dot Awards 2015 for its groundbreaking design in the stationary category. Stay in touch with PENXO through its website or by following its social channels - Facebook and Twitter.

About Designer
Brian Tong TAK is a designer hailing from BitsFactory. With a degree from the Art Center College of Design, Pasadena, Calif., Brian is an avid lover of new concepts and designs.

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