AWAI Announces Direct-Response Legend Joe Sugarman Will Speak at its 2011 Copywriting Bootcamp
AWAI is excited to announce that direct-response legend, Joe Sugarman will be speaking at AWAI's 2011 Fastrack to Copywriting Success Bootcamp and Job Fair.
- (1888PressRelease) July 02, 2011 - American Writers & Artists Inc. (AWAI), www.awaionline.com, today announced that direct-response legend, Joe Sugarman, will be among the lineup of master copywriters scheduled to speak at the highly anticipated annual event.
Joe Sugarman, once called the "Mail Order Maverick" by The New York Times, is a groundbreaker in every sense of the word. His accomplishments in marketing innovation alone give him the right to be called a legend.
"He is best known for pitching BluBlocker's sunglasses," said Katie Yeakle, Executive Director of AWAI. "But Joe offers Bootcamp attendees more than just a famous pitch - he's a copywriting legend, which is the exact thing they are striving to become, and will give aspiring copywriters the tools they need to make money writing."
Before pitching BluBlockers, Joe ran JS&A Group, a direct-response company selling calculators, watches, and other gadgets via direct-response catalogs and space ads. Joe was the first to use an 800 number in a direct response ad. He offered a $6 million home for sale in a direct response ad in airline magazines. He sold a $240,000 airplane by mail order. And he did it all on the strength of his copy and selling ideas. He knows firsthand what it takes to become a copywriter.
"Without a doubt, this is going to be a life-changing event for attendees," said Rebecca Matter, Co-Managing Partner of AWAI and Founder of Wealthy Web Writer (http://www.wealthywebwriter.com). "Joe Sugarman hardly ever speaks publicly anymore, and I'm thrilled that our attendees will have the opportunity to learn firsthand from this industry legend."
In this once-in-a-lifetime opportunity, Joe will share the seven principles he discovered as he created multiple multi-million dollar businesses and attendees will walk away with the knowledge of how they can put those principles to use in their own freelance businesses.
To learn more about AWAI's FastTrack to Copywriting Success Bootcamp and Job Fair and how you can attend, or to find skilled copywriters, travel writers, photographers and graphic designers, please visit http://www.awaionline.com or call 1-866-879-2924.
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