Aviatech Earns Eight National Marketing and Advertising Awards
Aviatech, an interactive, full-service advertising agency has received national recognition for excellence in marketing and advertising by three premiere industry organizations.
- San Diego, CA (1888PressRelease) March 10, 2012 - Aviatech, an interactive, full-service advertising agency has received national recognition for excellence in marketing and advertising by three premiere industry organizations. Awards were conferred by the Ninth Annual Service Industry Advertising Awards (SIAA,) the American Marketing Association (AMA) Awards, and the 33rd Annual Telly Awards.
For the fifth consecutive year, SIAA honored Aviatech with top honors for a variety of campaigns including:
• New Media Campaign- Aire Serv
• Website Design -Ace Hardware Franchise Development
• Television Series - Mr. Rooter
• New Media- Mr. Rooter
• Total Ad Campaign - Mr. Rooter
• Print Collateral - Rainbow International
Mr. Rooter's integrated campaign continued to garner rave reviews as the AMA bestowed top honors in the Best Social/Viral Marketing Campaign category and The Telly Awards recognized the campaign in their coveted Television Commercial category.
Mr. Rooter's multi-awarded campaign began with a series of TV spots, which became the basis for a pair of Advergames. The Advergames, titled "Scout" and "Drip", augmented the TV creative by: extending the story line; increasing brand engagement; and driving top-of-mid-awareness of the overall campaign.
The addition of "Scout's Game" to the integrated campaign enhanced the cohesion of the campaign creative elements while offering online users a fun and unique opportunity to engage with the Mr. Rooter brand. Hosting the game on Mr. Rooter's Facebook page positively impacted fan growth and engagement.
"Our team is honored to be recognized by these organizations," commented Dwight Gould, CEO of Aviatech. "We have worked very hard to build an agency that excels in all areas of marketing, developing a unique niche supporting franchise development for major brands."
"Aviatech's work on the Mr. Rooter campaign allowed us to showcase the special personality of our brand while also delivering exceptional results. We are grateful to both the SIAA and AMA for acknowledging the great work accomplished through our valued partnership with the Aviatech team," said Jeff Moody, Vice President of Operations for Mr Rooter, LLC.
ABOUT SIAA
The Service Industry Advertising Awards competition was founded in 2003 to recognize advertising excellence in the service industry. Each entry is reviewed for execution, creativity, quality, consumer appeal and overall break-through advertising content.
ABOUT AMA
The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.
ABOUT THE TELLY AWARDS
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, video and films, and outstanding local, regional, and cable TV commercials and programs.
ABOUT MR. ROOTER
Established in 1970, Mr. Rooter is an all-franchised, full-service plumbing and drain cleaning company with approximately 300 franchises worldwide. Recognized by Entrepreneur magazine among the Franchise 500 and in Franchise Times' Top 200, Mr. Rooter franchisees provide services to both residential and commercial customers. Mr. Rooter began franchising in 1974 and is a subsidiary of The Dwyer Group, Inc.
ABOUT AVIATECH
Aviatech LLC is a full service Integrated Marketing Agency located in San Diego, CA whose services include research, creative design, interactive production, online and traditional media, video production, multifaceted lead-generation campaigns, and results driven strategic social media. Aviatech is currently developing new campaigns and projects for clients including Budget Blinds, Jani-King, CertaPro Painters, Arco ampm, Massage Envy, ProShred, Lenny's Sub Shops, The Maids, Camp BowWow, and more.
For more information on Aviatech, please visit http://www.aviatech.com.
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