Avalonne Releases 'Green', Apple-Made Single, "The Pressure (On the Run)"
Independent songwriter and producer, Avalonne, is set to release new single, "The Pressure (On the Run)", on October 24, 2014. Recorded and produced on a Mac Mini, using a low-energy microphone, Apple's Logic software, and Apple Loops, Avalonne proves that making music can be easy on the wallet and the environment.
- Portland-Vancouver, OR-WA (1888PressRelease) October 04, 2014 - Today's independent musicians are taking control of everything from record distribution to the recording process itself, and pop artist, Avalonne, is no exception. For her latest single, "The Pressure (On the Run)", and forthcoming EP, "Alpha", she trades in the typical, high-tech recording studio in favor of a minimalist, Eco-friendly home setup.
"The Pressure (On the Run)" is a sweeping, synthpop track about how the stress of everyday life can affect even the truest of love. Avalonne sings, "We're just young, dumb, in love...and on the run," and pleads in the middle of a rap verse, "Can we please keep running?"
The "green" single was recorded in Avalonne's home studio using Apple's Logic software and a low energy microphone, eliminating the need for extra, power-guzzling equipment. This method of recording is a drastic change from her last single, "Like A B*tch", which was recorded in Los Angeles, in a professional recording studio, with Nipsey Hussle's engineer, Wizzo.
In addition to taking a socially-conscious approach to recording, Avalonne is also hoping to inspire more people to make music by incorporating Apple Loops into each song on "Alpha". While many music producers shy away from using Apple Loops in their work, due in part to their availability to all GarageBand and Logic users, this won't be the first time that the public has heard Apple's prerecorded sounds in pop music; Rihanna's "Umbrella" and Usher's "Love in This Club" both prominently featured Apple Loops, sparking numerous debates among producers about their use in commercial music.
"I started getting really serious about making music after buying my first Mac and experimenting in GarageBand, and it changed my life," says Avalonne, "I want to show people what they can accomplish with tools that they may already have."
Avalonne's new EP, "Alpha", is set to release in January 2015, while "The Pressure (On the Run)" will be available on iTunes and other digital stores on October 24, 2015.
ABOUT AVALONNE
Avalonne is a pop songwriter, producer, and performer known for her catchy hooks, clever lyrics, unique voice, and quirky style. Since being discovered in 2013 by former manager, Darnell Hodges of DLH Media Group, Avalonne has had her music played in clubs all over the world, opened for YouTube sensation, Millionaires, on their recent tour, and has been pegged as a "future star" by Universal Music Group. She draws influence from 80's pop, modern hip-hop, and electronic music to create a distinct blend of genres that is all her own.
Find out more: http://www.itsavalonne.com
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